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7 November 2002
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READER FEEDBACK

In an effort to constantly improve our products and relations with our partners, we request you to give your forthright opinion to this brief survey.

 

PERSONAL DETAILS:

Name:

Designation:

Company:

Date of Birth

(Month/date only)

 

Age:

 

25 – 34

35 – 44

45+

 

OER

Element

Rank (Please Tick)

 

Excellent

Good

Average

Below Average

How do you rate OER?

Editorial Quality: Rate the quality of articles carried in OER?

 

Design & Aesthetics: Rate the overall look & feel of the magazine.

Rate the magazine’s production quality:

 

What do you like in OER?

 

Design

Features

Personalities

Opinions

Range of topics

Writing Style

Short news

Others

 

What do you not like in OER?

 

Design

Features

Personalities

Opinions

Range of topics

Writing Style

Range of topics 

Others

 

 

Readership

How often do you read OER?

Every Issue

Past 5-6 issues

Past 2-3 issues

Rarely-Never

How much average time is spent by you reading OER?

Hour+

45mts+

30mts+

10-15mts

Do you pick up the issue multiple times, or read it in 1 sitting?

3-4

2-3

Once

 

 

Is your copy shared by colleagues/friends?

Yes

Sometimes

No

 

 

 

Which local magazines do you read? Rate them from 1 to 10 on quality (1 being the highest)

Magazine Name

Read (Y/N)

Rating

Oman Economic Review

Al Mar’a

The Commercial

Business Today

Al Youm

Money Works

Oman Today

Others

 

Which of the following business magazines ranks the best in terms of

 

OER

BT

Commercial

Reliable Information

Analytical

Quality of Cover Story

Writing Style

Relevant Topics

Covers Business in Oman Well

Covers International Business

Print Quality

 

To what extent do the following statements describe OER

 

Very Well

Somewhat Well

None At All

Covers are interesting

Can be read by a cross-section of Managers

Not enough reading material

Updates on current business trends

Incisive and analytical writing style

On par with International biz mags

 

Edit Mix
Which sections do you think the magazine should focus more on?

Sections/Articles

More

Enough

Less

Automotive

Advertising

Banking

Construction/Real Estate

Short News Briefs

Energy

Finance

HR

Health

Insurance

IT

Lifestyle

Management

Marketing

Others

 

Brand Positioning
Which of these key words do you think are OER brand attributes?

Key Word

Yes

Maybe

No

Credible

High Quality

Premium

Visible

Contemporary

Informative

Fast Growing

Good Advertising Medium

A Must read for Management

A Serious business Magazine

Does not give the complete picture

Reliable

Easy Reading

Does not cover a wide range of topics

Not innovative

 

What are the shortcomings you see in OER which need to be worked upon?

 

Did you notice any change in OER in the last few issues? If yes, what kind of changes you noticed?
Did you like (or disliked) the changes and why?

 

Any other comments you would like to add?

 

Date

Place

 

Thank you for taking out time and filling out this survey. We reiterate our commitment in offering you the best media titles and look forward to a fruitful association.

 

Alpana Roy
Executive Vice President
United Media Services, P.O. Box 3305 Ruwi, Postal Code 112, Sultanate of Oman,
Tel: (+968) 24700896 Ext: 251 Website: www.oeronline.com

 

 

 
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