BMW scoops two event awards

BMW Group Middle East, together with its PR agency DABO & CO and events agencies DABO & CO and Salt & Pepper, took home two coveted event industry honours at the recent 2012 Middle East Event Awards. The group bagged Best Event on a Budget award for its ‘Stay Alert. Stay Alive’ university road safety road show and Best Corporate Product Launch award for the 2011 MINI Festival entitled DRIVE OUT LOUD. With votes cast by internationally and regionally renowned judges from a variety of industry sectors and disciplines, the annual Middle East Event Awards celebrate the achievements of the region’s event industry.
 

Jaguar CELEBRATES 300,000th LR2

Jaguar Land Rover employees at Halewood Operations in Merseyside have celebrated an important milestone achievement following the production of the 300,000th Land Rover LR2. Production of the LR2 at Halewood Operations commenced in October 2006 and recently the plant’s 300,000th LR2 was driven off the line. “I’d like to congratulate the Halewood team for reaching this superb milestone and also sustaining the highest quality standards on LR2, during the Range Rover Evoque launch period. Freelander was Land Rover’s biggest selling model last year retailing around 52,000 units globally,” said Halewood operations director Richard Else. 

New Renault Duster launched

The new Renault Duster, a strong and reliable SUV with genuine off-road ability, was officially unveiled at the Al Bustan Palace Hotel by Mustansir Lakdawala, managing director of Renault GCC, Sheikh Ahmed Suhail Bahwan, chairman of Suhail Bahwan Auto Group and Divyendu Kumar, managing director of Suhail Bahwan Auto Group. The new Renault Duster is a particularly versatile 4x2 and 4x4 vehicle, which combines a spacious interior with saloon-car comfort, while its compact footprint and high ground clearance ensure that it is at home in and about town as it is on country roads or off the beaten track. The New Renault Duster is available in the Sultanate in 4x2 4-speed AT and 4x4 6-speed MT versions powered by a 2.0 16V (135 hp) engine, especially tested in the GCC.
 

Mitsubishi Rally Cup launched

Mitsubishi Oman has officially launched the Mitsubishi Rally Cup and a range of other sponsorship support to back rally drivers in Oman. The launch came at an event hosted by the company at its Athaiba Showroom for drivers and co-drivers who will be participating in the Oman Rally Championship 2012. The Mitsubishi Evo has traditionally dominated the Oman rally driving scene and Mitsubishi in Oman has now launched a series of initiatives to boost the drivers participating in this year’s races. Individual drivers each signed an agreement with the company agreeing to support and promote Mitsubishi during the year in return for a series of prizes and special offers .

New 2012 Volkswagen CC comes to Oman

The new 2012 Volkswagen CC has been launched recently in Oman, allowing drivers to experience the car’s impressive blend of four-door practicality and sleek coupé-like styling. With fresh front and rear styling, the new Volkswagen CC design moves even closer to the automotive luxury class. The new car was officially launched by Volkswagen Oman at its Athaiba showroom. “The CC stands for Comfort Coupé and this new CC, which made its debut at the Los Angeles Auto Show in November 2011, is a classic and unmistakable Volkswagen car that displays the characteristics of being highly articulate, extremely elegant and comfortably confident,” said James Oliver, general manager of Volkswagen Oman. “The CC has been redesigned to close the gap between the Passat and our flagship Phaeton, and establishes an exciting new model within the Volkswagen line-up.”

Mazda’s road show in Ibri

Mazda brand from Towell Auto Centre (TAC) attracted the attention of car enthusiasts with its recent road show at the Ibri College of Applied Sciences, featuring the latest line up of Mazda models available in the Sultanate. Representatives from TAC greeted students and guests at the show and briefed them about the various models available from the Mazda stable. “Due to their distinctive sheer driving pleasure stance and emphasis on quality and safety, our cars have a huge following in the Sultanate,” says Annurag Chawla, head of marketing and communications, Towell Auto Centre. “At TAC we believe that road shows are a great platform for the public to see and experience our product range. The response we got at the Ibri College of Applied Sciences has been overwhelming.”

Audi’s new 2012 Q3

Audi Oman has launched in the Sultanate its new compact SUV, the Q3. Following the success of the company’s Q5 and Q7 SUV models, which made up a high percentage of total Oman sales in the first four months of 2012, Audi Oman is confident about a highly positive customer response to its first premium SUV in the compact segment. “The demand for both the Audi Q5 and Q7 remains very strong even though the new generations are expected only in 2013 and early 2015 respectively,” said Abdel Karim Awwad, national sales manager of Audi Oman. “We are positive that the new Audi Q3 will fare equally as well.”The Q3 is immediately recognisable as the youngest member of the ever growing Audi family. Every aspect of the Q3 showcases Audi technology – the body, the drivetrain, the chassis and the assistance and multimedia systems.