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Beyond business
Revoking its name change, Sitco is
all set to reinvent itself as the pioneer in office automation,
large format printing and bureau services in Oman.
Muhamed Nafie reports
They say a rose would never sound that sweet with any other
name. When a name evolves into a brand, it gets imprinted in the
mind along with the entire legacy it represents. Therefore, it
will be difficult for values and standards which have grown and
became established along with a particular name to coexist with
a new name.
That is why Sitco, one of the pioneers in office automation,
large format printing and bureau services in Oman, decided to
revoke its name change to Graphic International Centre for a
short stint and rechristen itself as Sitco. “The name Sitco
evokes nostalgia as we have been enjoying unblemished reputation
and goodwill in the market for three decades,” says V
Jayaprakash, managing director, Sitco. “It is a brand we
strongly embedded in the minds of the people in Oman as we were
one of the pioneers in office automation and bureau services
segment in the Sultanate. There was a strong demand from our
customers to go back to Sitco. They used to call us Sitco even
when we switched over to Graphic International Centre for a few
years.”
Sitco is now reinventing its market ethos more confidently as an
independent organisation. It has a full-fledged branch in
Salalah and is also operating from Sohar. Established in 1983 as
an office automation company, Sitco has come of age as the
leading distributor of multi-function printers (MFPs), copiers,
scanners, laminators, binders, shredders, card printers,
projectors, and AV solutions. It represents in Oman world’s
leading equipment brands such as Rex Rotary (Photocopiers,
printers and MFPs), Optoma (projectors), Fellowes (shredders,
laminators and binding machines), Evolis (ID card printers),
Neolt (Paper cutters) and Olympia (shredders). Sitco is the sole
distributor of Domino, world’s leading coding and printing
solutions provider. It is also the regional distributor of
Sericol, the popular ink brand used in screen, narrow web and
digital printing applications.
As a distributor of world-known brands, Sitco supports a number
of ministries, corporates and various crucial infrastructure and
development projects in the country . “We supply a number of
educational products to the Ministry of Education. We win big
tenders from the ministry because of its confidence in our
product line, the brand we support and the services we provide,”
says Vinil Praksh, product manager, Sitco. “The last 30 years of
our operation in the Sultanate bear testimony to the quality of
our products and the efficiency of our services. Our tag line
‘beyond businesses’ reflects how diligently and devotedly we
support our customers. We are there ready to serve them on a
24/7 basis.”
Jayaprakash succinctly sums up this, “Right products, right
solution, at the right time.” Apart from various ministries and
petroleum companies including PDO, Sitco supports almost all
contractors of the new airport project, Omran’s exhibition
Centre and other local contractors and visiting consultants.
“What kept us abreast of the market is that the business
managers of our principals visit us every quarter and they meet
our major clients constantly. It helps us build confidence in
them and make them feel that their requirements are adhered to,”
says Haridasan Nair, operations manager.
Jayaprakash says as a distributor of the latest educational
products to the Ministry of Education, Sitco feels proud to be
partners in the social development of the country. It is also
part of a social mission to keep the youth and the students
abreast of the latest technology and contribute to the
development of Oman’s human resources and technological
prowess.
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