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Craftsmanship is core of Bentley

Producing a Bentley means maintaining critical tolerances,
involving precision tooling and skilled operators all of whom
combine to achieve dizzy levels of dimensional accuracy and
integrity. Such attention to detail and craftsmanship of the
whole manufacturing process makes a Bentley the prized
possession of a car lover, says Visvas Paul D Karra after
visiting the plant in Crewe, England
Bentley is all about providing individual care and attention,
not only at the production level of the car but also in catering
to the bespoke demands of customers. Every car is made to order
and involves exquisite craftsmanship, just like in the olden
days when every Bentley that was on the road used to be unique
piece of style and motion designed and built by clever
coachbuilders. The capacity for speed is an attractive attribute
in a Bentley, but in manufacturing the finest motor cars, the
quest for perfection cannot be hurried. It takes some eight days
to achieve the level of finish and body protection synonymous
with these vehicles.
One of the interesting aspects of producing a Bentley is that
technology has been harnessed for speed, but all the core skills
remain in the hands of humans. For instance, every Bentley’s
interior veneer is unique as it is marked with the chassis
number of the car for which it is intended. It takes 13 days to
produce a set of veneers for one Bentley with 80 craftsmen
working in the Wood Shop.

The distinctive burr walnut pattern is produced over years by a
fungus, which affects the root ball, and become more valuable
than the trees, which have passed their best as fruit producers.
Every tree felled is replaced by another. Burr walnut is the
most familiar but by no means the only veneer used at Crewe.
English oak is also available, as is the increasingly rare elm,
and the company has introduced two woods, madrona and vavona.
Endangered varieties such as mahogany are not used. Birds eye
maple is another wood to provide a distinctive grainy pattern,
though it is also the hardest to work with. Some customers opt
for straight-grain walnut veneers, and solid walnut is used for
parts of the car, such as the waist rails.
Mirror image
It is the job of Veneer Selector Adrian Minshull to travel
to Italy and elsewhere to meet the importers of root balls. He
can provide an accurate estimate of how many car interiors can
be veneered once the ball has been sliced into 0.6mm leaves.
The Wood Shop uses 16 leaves to create the 26 central components
in a Bentley, plus another eight for the waist rails. Options
such as picnic tables or additional door panels could bring the
veneer used in a Bentley to as much as 6.5sq m (21.3sq ft).
Making full use of the recurring pattern throughout the root or
log, the leaves are doubled up to create a mirror-image effect.
For example, four leaves are taped end to end to form a
symmetrical pattern across the centreline of the facia, and this
pattern is matched and echoed in the console to create a
cascading effect throughout the vehicle. The waist rails also
mirror each other, with the same pattern repeated on each door.
Accuracy and integrity
Precision engineering is evident in the state-of-the-art
Body Assembly Hall at Crewe. Where gaps are required between
steel panels, for example, they are uniform, set at exactly
3.5mm.
Four-axis measuring machines check no fewer than 2,500 measuring
points. In addition, the achievement of joints between body
panels that are almost invisible is the result of abandoning
standard “hot weld” technology, which can cause distortion of
panels at the weld points. Instead, Crewe has adopted
plasma-brazing “cold weld” technology, which leaves a pristine
finish ready for painting.

Behind orange safety curtains, the plasma-welding teams can be
seen at work on the major body assemblies. Elsewhere in the
hall, suspended computer-controlled guns are used to assemble
body sections mounted on jigs. These hand-held tools allow
accurate positioning of the 6,500 spot welds required to
optimise torsional rigidity on each monocoque steel bodyshell.
No other manufacturer goes in for spot-welding on this scale.
The visitor will notice that although there are fans to blow any
fumes away from the welders, they raise only the lightest
breeze. That is to avoid blowing dust around the Body Assembly
Hall which, like every other area at Crewe, is conspicuously
clean. Between 540 and 560 components are used to construct each
body. By the time each one leaves the assembly hall, it will
incorporate some 3m of MIG wire, 1.5m of brazing, and about 200
nuts.
It takes about three weeks to turn those 540-odd components into
a complete, inspected bodyshell ready to go on to the next
stage. Working a single eight-hour shift, the teams currently
send 35 bodies on their way to the paintshop each week. And as
each body goes on its way, it is already earmarked for one
particular customer.
Gleaming perfection
The bare metal bodies pass through 16 stages of development
and 120 separate processes before they depart in a state of
gleaming perfection. There are 26 standard and a number of
non-standard colours but since the latest product launch, 111
colours were individually matched. The paint shop is often asked
to match a colour - to a bottle of nail lacquer or even a pink
toothbrush.
“Ninety per cent of the materials applied to our car bodies are
concerned solely with protection and ensuring a durable finish,”
says John McNicholas, Zone Manager in the Auto Paint Shop. The
other 10 per cent is about aesthetics. But what aesthetics! The
first thing you notice when you look at a Bentley is how lovely
the paintwork looks.
A process that can take eight days is telescoped into less than
an hour when you walk alongside the conveyors in the Paint Shop
at Crewe (there are 2.2 miles of track altogether!). Here, in
one of the most advanced facilities of its kind, a procession of
bodies arrive in bare white metal and will pass through 16
stages of development and 120 separate processes before they are
ready to depart in a state of gleaming perfection. John is
responsible for production planning, personnel and quality
control.
The comfort zone
Mike Garnett, known to everyone as Slim, has worked at Crewe
for 35 years. He is a man absorbed in the craft of working with
leather, and in the many ways in which this and other fabrics
can be made to soften the feel of a vehicle and make it a
luxurious haven for its owner.
His knowledge is wide-ranging and detailed and his skill
extraordinary. “We can do, and have done, everything a customer
wants,” he says. “If you want a car interior designed in the
style of a room in your house, or to match the tie you’re
wearing, we can arrange that. We have used ostrich hide, cavalry
twill, and velvets. It’s the same with colours - there are 17
standard ones, but we have been asked by ladies to match the
nail varnish they are wearing, and by princesses to satisfy
their taste in haute couture fabrics. We have always, so far,
been able to meet their exact requirements.”
How many hides does it take to trim a Bentley? The 9-17 cows
whose hide is needed to trim one will all have been reared
principally for their meat but the hide that is the by-product
is the very finest, and each one will provide around 46sq ft
(4.27sq m) of leather.
Bentley has invested half a million pounds in state-of-the-art
cutting equipment. With the use of a multi tool cutting head
this equipment enables us to achieve cutting accuracy of 0.1mm
on all of the 400 or so hide panels it takes to make up an
interior of a Bentley. Many tasks, such as lining up
stitch-lines in top rolls or the fluting in seats, or trimming
into tight corners, require consummate skill.
Fabricated items such as seats have to be electronically tested
before they are transferred into the car. The final audit under
bright inspection lights is comprehensive and will reveal any
area that requires reworking. It takes an average of six days to
produce the finished leather trim for each Bentley.
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May - 2013 |
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Cover Story |
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ON SOUND FOOTING
The Global economy is yet to recover four years after the beginning of the global financial crisis. During 2012, global economic growth has weakened further. Global growth dropped to almost 3 per cent in 2012. A growing number of developed economies have fallen into a double-dip recession. Those in severe sovereign debt distress moved even deeper into recession, caught in the downward spiraling dynamics from high unemployment... |
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OMANTEL PROMISES CUSTOMISED BROADBAND SERVICES
Omantel has re-iterated its commitment to provide customers with the best broadband experience offering the broadest choice, the widest coverage and superior quality of services. “We aim to provide all customers with a broadband service which fits their specific requirements, leveraging our fixed and mobile networks. Our range of offerings is wide, and we trust we can offer something for everyone,” said Samy al Ghassany, chief operating officer, Omantel... |
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Maserati Ghibli to debut in Shanghai
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A class of its own
The Aston Martin Vanquish sits proudly at the pinnacle of the luxury British car maker’s sports car line-up and points to an exciting and confident future for the historic brand. Visvas Paul D Karra gets behind the wheel of this breathtaking new super grand tourer which represents the zenith of design and engineering... |
Expect the Unexpected
Hyundai is unarguably one of the fastest growing automotive brands in the world. Oman market is not an exception either as we see more and more Hyundai cars running on the Sultanate’s roads. In the recent years, Hyundai as a brand is undergoing a dramatic metamorphosis. For decades, Hyundai had worked on strengthening its positioning as the ‘value’ brand catering to the mass market... |
Mouawad officially opens at Opera Galleria
Mouawad officially inaugurated its new boutique at Opera Galleria, Muscat’s new prestigious shopping destination, recently. The new showroom is the second for Mouawad in Oman’s capital and the first to be designed according to the new generation store concept. The grand opening was attended by both local clientele and VIPs and was honoured with the visit of popular Yemeni singer and television host, Arwa as well as two generations of Mouawads... |
Foreign investment set to rise
Oil production may be continuing to increase in Oman, but the Sultanate’s focus remains firmly fixed on preparing for a post-oil future. In March, it was announced that despite concerns over the longevity of its oil production capacity, Oman’s average daily output rose to 918,000 barrels per day (bpd), outdoing the 2011 average of 884,900 bpd... |
Oman Forum 2013 on May 6
Leading experts from the Government, economy and society are going to debate on the most important agendas before the nation, in Oman Forum 2013. The event is taking place on Monday, 6 May at Oman Auditorium, Al Bustan Palace Ritz-Carlton. HE Darwish bin Isma’eel bin Ali al Balushi, Minister Responsible for Financial Affairs, is the chief guest for Oman Forum 2013... |
Saving energy
Oman Cables Industry (OCI) has quantified and monitored regularly its electricity and water consumption and set up low-cost, sustainable and effective systems in order to reduce the consumption, per unit production, by 15 per cent in water and 5 per cent in electricity.
Lighting up three large plants can draw a lot of electric energy... |
Executive Movements
BankDhofar has promoted Ahmed Said Al Ibrahim and Faisel Hamed Suliman Al Wahibi respectively as deputy general manager, government relations and deputy general manager, retail banking division, with effect from April 2013. Ahmed Said holds an MBA in finance from University of Hull, UK as well as BA in media and journalism from Sultan Qaboos University... |
Ultra-portable
For photography enthusiasts looking for a high-end compact that delivers outstanding images even in low light, the game-changing Olympus Stylus XZ range stands out from the crowd. Photocentre, the authorised distributors for Olympus in Oman, has bolstered the range, with the addition of the slender Olympus Stylus XZ-10. The XZ-10 offers an ideal combination of optical brilliance, fast lens response, pocket-sized design and the usability required to shoot and share every day on the fly... |
Pursuit of partnerships
Creative Action Design (CAD) is an internationally renowned design company which applies creative thinking, global experience and original approaches across a broad range of creative services incorporating commercial and retail spaces... |
The bullish case for South Korean shares
South Korea’s KOSPI stock market index has been an underperformer against China, Japan and ASEAN since November due to the spike in the yen/won rate. This is only natural since South Korea’s chaebols (conglomerates), with their auto/electronics exports, face Japanese competitors in global export markets... |
Aiming high
The heating, ventilation and air conditioning (HVAC) industry plays a critical role in Arabian Gulf’s construction sector where the summer temperature shoots ups to nearly 50 degree Celsius. The HVAC industry in the region has weathered the economic downturn much better than most developed... |
Inimitable Style
Arnold & Son has released one of the most alluring and precise moonphase watches. The HM Perpetual Moon, with one of the biggest moonphase apertures on the market, rightfully joins the Arnold & Son Royal Collection. The Royal Collection is inspired by the timepieces created in the early part of John Arnold’s life, and pay tribute to the watches he produced for King George III and members of the royal... |
Mapping your destinations
Fahad Al Lawati, founder and CEO of Dubai-based smallmap.com talks about his innovative social travel website which serves as an information sharing portal for travellers from across the world. Excerpts from an OER interview... |
SAYARTI AUTOCARE
A part of the Sayarti Group, Sayarti Autocare has over the years grown into one of the most popular and successful brands within the automotive care industry in the Sultanate. The company’s full range of personalised quality auto services and premium products... |
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