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A shot in the arm
The Sultanate of Oman faces several challenges in the healthcare
sector despite commendable success on several fronts. The good
news is that the private sector is trying to fill in the gap. An
overview by Visvas Paul D Karra

Oman’s Ministry of Health recently declared that it is currently
working on a number of significant healthcare projects at a
total cost of more than RO73mn in an effort to develop the
healthcare services for citizens in the Sultanate.
There are at least three major hospital projects currently
underway – the RO50mn Psychiatric Hospital Project; a Heart
Disease Centre and Magnetic Resonance Unit in Salalah, costing
around RO18mn; and the third being the National Centre for
Genetic Health, worth around RO5mn. The health ministry also
said that in coordination with the private sector, it is working
to establish a number of projects related to health quality,
which amount to RO40mn.
The ministry is also carrying out a number of other projects
related to health centres and other rehabilitation and expansion
projects as part of its seventh Five-year plan at a total cost
of more than RO60mn.
Growing demand
A report by Alpen Capital suggests that the overall GCC
healthcare service market is valued at a little over RO7bn and
is expected to grow to RO20-22bn by 2020 equivalent to a nine
per cent CAGR over the next 10 years. This means that more
healthcare services will be required on aggregate as well as per
capita. This is not only due to a growing population but also
because the Gulf baby boomers born during the region’s first oil
price boom will enter the aged category.
The proverbial ‘an apple a day’ will no longer keep the doctor
away as there are other factors also that drive the demand for
healthcare services in the future. Communicable diseases such as
malaria and tuberculosis have been substantially controlled
through increased hygiene and higher availability of vaccines.
However, while there is a decline in communicable diseases, a
huge jump in lifestyle diseases such as cardiovascular ailments
and diabetes related diseases has exposed the need to augment
the supply of hospital beds for the growing demand for medical
care.
According to WHO reports, the number of diabetic patients in the
GCC is expected to increase 2.5 times the present number by 2030
with Kuwait and Oman leading the pack. Consumption of unbalanced
diets and a more sedentary lifestyle, thanks to urbanisation and
growing per capita income, are aggravating the prevalence of
lifestyle diseases. One can safely add that coronary problems
and obesity-related complications are also on the rise.
Private participation
Despite the active public-private partnerships in the healthcare
of Oman, the industry is characterised by low private sector
penetration. A majority of the private healthcare providers are
polyclinics and there are only three private hospitals in Oman.
Murat Soner Kucukkaya, hospital administrator, Muscat Private
Hospital (MPH) predicts that the private sector is going to be
the leading health services provider. His firm belief is based
upon increased public expenditure, combined with deliverable
high quality private health services.
As hospitals like MPH continue to invest in modern technology
and cutting edge medical equipment to complement their already
established healthcare services, an ever increasing number of
patients trust and recommend the treatment received at private
hospitals. Kucukkaya, who came to MPH from Acibadem Healthcare
System, Istanbul, Turkey, previously held positions as hospital
director.
Kucukkaya states that MPH, is a 72-bed general medical hospital,
established in 2000, and the first private facility in Oman
providing cardiac surgery services. Strategically located in
Baushar, the hospital provides out-patient and in-patient
facilities and has diagnostic and treatment capabilities with
state-of-the-art acute-care facilities; CCU, fully-equipped ER,
Paediatrics, Obstetrics and Gynaecology, MRI, and a 64-slice CT
delivering cardiac angiography, colonoscopy, lung and
neurological imaging.
“Government hospitals historically have been associated with
anecdotal accounts regarding long waiting lists. The public are
no longer ready to wait in long queues when fast, affordable,
dynamic healthcare is available at the point of entry to the
hospital, and patients are looking in our direction and identify
with our vision,” Kucukkaya observes.
He further feels that if one had to look at this scenario from a
wider angle, then there is a lot of scope for greater
public-private participation. Governmental policy decision to
include private hospitals in the country into the list of
referral hospitals, which presently is limited to big government
hospitals in the capital area of Muscat, will facilitate greater
public choice and autonomy.
Investments in
infrastructure
Almost 75 per cent of the total healthcare expenditure is being
incurred by the State but the private sector lags behind in
establishing hospital infrastructure. But, as the economies of
the region grew on the back of high oil prices and multi-billion
dollar investments go into various other sectors like real
estate, manufacturing etc, expatriate labour was added to the
local populace. Consequently, the market for healthcare services
increased which in turn brought out the necessity for more
hospital beds.
Al Raffah Hospital was established by Dr Moopen’s (DM) Group in
Muscat around two years ago. The DM Group has recently rebranded
its healthcare vertical as ‘Aster’ to integrate the current
brands of hospitals, polyclinics, pharmacies and diagnostic
centres at 95 locations under one name. Aster interfaces with
existing and new customers through Aster Hospital, Aster Medical
Centre, Aster Pharmacy and Aster Diagnostic Centre.
According to Seeniya Biju, senior manager, Al Raffah Hospital,
DM Healthcare is the first private sector organisation to be
recognised by government organisations, all major companies,
corporate and embassies in the country. In order to cater to the
growing demand for medical care, Aster has major expansion plans
in Oman, informs Biju, while also stating that the word Aster
means flower in Greek. True to its meaning, Aster is flowering
in Oman. After Al Raffah, Aster opened a super-speciality 50-bed
hospital in Sohar, which was inaugurated by Dr Azad Moopen, the
founder of DM Group.
Biju states that the Vision 2015 of the DM Group involves
investments of $500mn all over the GCC region. Out of this,
$27mn will be invested in Oman to build three hospitals, 15
medical centres and 15 pharmacies.
“The private hospitals and medical centres in Oman are in great
demand because of the long waiting periods at the government
hospitals in Oman. Otherwise, the public healthcare facilities
are world class in the Sultanate. Another reason is that there
is shortage of doctors and paramedical staff in the government
medical centres,” explains Dr Sanjay Dalal, chief manager,
activities and promotions of KIMS Oman Hospital (KOH) located in
Darsait while talking about the recent growth of private health
care facilities in the country.
KOH, which opened in June 2009, is a milestone in the private
sector health care of Oman with its 50 beds and equipped with
excellence in healthcare delivery. KOH is the protégé of Kerala
Institute of Medical Sciences (KIMS), a prestigious 450-bed
multi super-speciality tertiary referral hospital from Kerala,
India. KIMS India is accredited by ACHSI (Australian Council on
Healthcare Standards International) NABH, ISO for its Quality
Healthcare Services. The KIMS Healthcare Group has medical
centres in Saudi Arabia, Bahrain and Qatar.
International affiliations or accreditations lend credibility
and respect, inspiring confidence among patients of all
nationalities. MPH is managed by the UME Group – an
international hospital management group with more than 28 years
experience in the Middle East and the UK – and is leading the
way by incorporating international accreditations in their
current business objectives.
Infrastructure expansion has also been undertaken by polyclinics
as well. In the past five years, Badr Al Samaa Polyclinic has
opened branches outside Muscat in places like Barka, Nizwa, Sur,
Sohar etc. Similarly, Dubai-based Welcare Hospital and India’s
Apollo Hospital have also set up their affiliates in Muscat.
Quality of healthcare
Oman’s private hospitals are in the nascent stages of offering
super speciality services, partly because of government
regulations and partly because of the lack of demand caused by
demographic reasons, which does not justify the investments.
Some of the inpatient and outpatient services provided by
private hospitals include cardiology, orthopaedics, neurology,
general medicine, woman’s health, urology, paediatrics, general
surgery, dermatology, endocrinology, ENT, gastro-enterology
ophthalmology, anaesthsiology, family medicine, plastic and
cosmetic surgery and dentistry.
Apart from that, other hospital services also include 24 hrs
emergency and trauma care, 24 hrs pharmacy, telemedicine,
corporate services, ambulance services and clinical
laboratories.
Government regulations do not permit all private hospitals to
offer super-speciality surgery services like cardiac bypass and
critical services; chronic and potentially life-threatening
diseases like cancer for example. The exception is MPH which is
Oman’s first private hospital to start a cardiac surgery
programme for the correction of cardiac disorders.
This cuts both ways because while hospitals say they have less
demand for such critical services, most affluent citizens and
resident expatriates go abroad or to their home countries for
specialised treatments citing inadequate facilities in Oman.
But some of the hospitals are apparently excelling in what they
do. Biju of Al Raffah says they were able to successfully
conduct a knee replacement surgery on a 73-year-old. Further, Al
Raffah offers consultations only by prior appointment in order
to differentiate itself from other polyclinics, says Biju but
that does not mean they will reject any walk-in patient if the
situation demands. Talking about the cost of treatment, Biju
adds that expatriates and even Omani residents should fully
utilise the services provided by the local hospitals instead of
hopping on a plane and flying to some other country. If one
takes into account the expenses incurred for air tickets and
stay, the costs would amount to the same.
Insurance is the key
KOH is one of the best private hospital in the country with its
own custom-built 50-bed hospital, claims Dalal when asked about
the services provided and cost of treatment. “We have all the
facilities that any hospital can boast of and people have now
come to know about the excellent treatment that we give to our
patients. We are doing all kinds of surgeries including neuro
and laproscopy in three state-of-the-art operation theatres,”
says Dalal.
“Many companies are now giving health insurance to their
employees. Even then, most people are not confident about the
medical services here. Recent reports have indicated 20,000
Omanis travel to Bangkok annually for treatment. Therefore the
need of the hour is to strengthen your own hospital facilities
to attract patients,” Dalal points out.
Differing from Biju, Dalal says the cost of treatment is going
up mainly because the profile of players involved in medical
care has changed drastically. Previously it was only the doctors
who used to decide the type of treatment but now the main
players are the insurance companies who are interfering with the
workings of hospitals and doctors. It has reached such a sad
state that a doctor has to take pre-approval for all kinds of
facilities to be provided to patients, right from admitting a
patient, the type of treatment and even the kinds of medicines.
How can doctors work under such circumstances? Therefore, the
cost of treatment has gone up, says Dalal, mincing no words.
The most hurting factor is that while the West is trying to
reform healthcare and insurance systems, we are trying to get
into that same situation which they are trying to avoid, Dalal
adds. Hopefully, this scenario would change soon.
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