The Al Ansari Group is
consolidating its operations to make the most of impending
opportunities in the Sultanate and simultaneously looking at
growth across geographies, reports Mayank Singh
From a humble beginning of two people and an indenting activity
in 1975, the Al Ansari Group has been able to diversify into
different verticals in the construction arena such as civil
contracting, electro-mechanical works, instrumentation,
calibration, steel fabrication, and trading of high value
engineering products; and has expanded operations into three
different geographical areas. Today the group boasts of over
3000 employees and 10 group companies across Oman, UAE and
“Timely diversification and converting the opportunities into a
viable business over the last 35 years have significantly
contributed to our great success. A lot of this success can also
be attributed to the continuous focus on developing the Al
Ansari brand and the Al Ansari family culture,” says Yusuf
Esmailji Nalwalla, joint managing director, Al Ansari Group of
For most companies the primary objective of building a strong
brand is to “fence off” the competition and increase marketshare.
Al Ansari has tried to build a brand that invokes a sense of
trust and reliability amongst clients and all its stakeholders.
The key to building such a brand image is the fact that it
ensures that customers are treated with respect, they receive
high quality products and services and that the execution
process is an enjoyable experience. The organisation is built on
the same principle of employing and training a team which can
provide products and services that benefit the customer and meet
their expectations. Says Kiran Asher, group managing director,
Al Ansari Group of Companies, “I take pride in the fact that we
have established a reputation of being a company which is known
to fulfill its commitments and deliver at any cost and under any
Riding the wave
The company has benefitted from the overall development of the
Sultanate’s economy. Says Nalwalla, “Over the last decade the
business sector has grown in several fold. The
government of Oman has made massive strides in developing the
infrastructure of the country. Several infrastructure projects
such as road works, pipeline works and sewage treatment plants
have been completed all across Oman and many such projects are
on the anvil. Such initiatives by the government not only
benefit our business but also give a boost to the economy which
in turn fuels growth across sectors.”
Oman’s economy is buoyant and poised for growth. The government
plans to spend on several infrastructure projects and this would
directly help businesses in a positive manner. Al Ansari is
strategically aligning its resources to take on the business
opportunities that are on the anvil. The group is focusing on
growing its trading business unit and the civil works division.
Says Asher, “We have decided to consolidate our group companies
under one roof and build a corporate office in Ghala. The
development of this building is already on its way and we plan
to complete it by early 2011.”
The group has also spread its wings geographically. Apart from
the Sultanate it has operations in Dubai, Chennai and Bangalore.
In the UAE it has a landscaping and electro-mechanical
contracting company called Akar. Within a short period Akar has
been able to establish itself as a premier landscaping company
in the region. Apart from this, it also has a company called
Kimoha in Dubai which is a leader in manufacturing and marketing
of paper products and labels. In Bangalore it has established Al
Ansari power technology which provides electro-mechanical
solutions. In Chennai it has set up JSK ltd which supplies and
installs high-end engineering products in the building industry.
The Al Ansari logo amplifies the brand image fostered by the
company. Says Nalwalla, “the colour red signifies the vitality
that we possess and exuberate. It also symbolises that we are
sensitive to the ongoing trends in the market and are constantly
looking to implement and promote innovations that are required
to have the cutting edge. The fort signifies the commitment we
as a company wish to extend to our valued customers and the
strong character of encompassment and strong protection. It also
symbolises that our clients can feel secure with us and that
they trust us to deliver products and services that are of high
quality standards.” The two ‘A’s imply that Al Ansari is an A
grade company and its employees take pride in being part of such
an organisation. The square engulfing the fort exhibits the
“fair and square” dealings that it practices with its customers,
suppliers and employees.
MBA YUSUF NALWALLA, Joint
Managing Director, Al Ansari Group of Companies
Under his leadership, Al Ansari Trading Enterprise got
registered as an “Excellent Grade” company with Chamber of
Commerce and the Tender Board of Oman. The company is
accredited with an ISO 9001
Board member of Al Ansari Group and manages the multifaceted
organisation and director for Essenco –a leading plumbing
company in India
Socially involved as the Chairman of the board of directors
of all the Indian Schools in the Sultanate
Member of the managing committee of MES MF High Technical
Vocational Training Institute. Founder of “Yusuf Nalwalla
Centre for Plumbing, Kerala,” which is managed by this
KIRAN ASHER, Founder-Partner
and Group Managing Director of Al Ansari Group of Companies
Actively associated with Indian associations in Oman –
Indian Merchants’ Community, Indian Social Club, India
Economy Forum and Indian Schools in Oman
Ex-chairman of the board of directors of Indian Schools in
Ex-chairman of the education cell of Indian Merchants’
Community, which also manages temples in Oman
A board member of Oman Cricket Club
Senior management committee member of the Indian Merchants
Involved in establishing fraternity of Indian Businessmen at
JAFZA at Jebel Ali Free Zone, Dubai. This fraternity is
responsible to act for the close co-ordination between the
Free Zone management and the fraternity of Indian business
institutions in the Free Zone
Provides financial support to many NGOs in India in their
Has done his BTech (Hons) in industrial engineering and
management from UK
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