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7 November 2002
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EFFICIENT DYNAMICS
The second phase of BMW’s Efficient Dynamics strategy has been implemented with the unveiling of the Active Hybrid X6 and Active Hybrid 7 at the Dubai International Motor show. These two models integrate the latest electric and petrol engine technologies to further reduce fuel consumption and emissions and are the most fuel efficient models in their respective segments with an average fuel saving of over 15 per cent.

BMW has already enjoyed significant success on the path to zero-emissions vehicles, with over 1.5 million vehicles already fitted with Efficient Dynamics technologies that reduce emissions and improve efficiency during phase one of the Efficient Dynamics strategy.
 



A PRESTIGIOUS CONTRACT

Having being awarded the contract for providing the fleet of 40 units of Mazda BT-50 to the Public Authority of Electricity & Water in a thickly contested battle, the mood at Towell Leasing is one of joy and pride. Abey Abraham Issac, Business Manager – Towell Leasing, says, “There were several companies that participated in the bid and we made every effort to deliver more value to our client. We are very happy that the Public Authority of Electricity & Water has chosen the sturdy Mazda BT-50 as their choice of vehicle.”
 



SPORTY ELEGANCE
The ‘Sportback’ concept was pioneered by Audi with the A3 Sportback being the first vehicle with this design approach. The Audi A5 Coupé was launched to much acclaim for its strong aesthetic design orientation. Audi has built on this success with the introduction of the A5 Cabriolet and now the A5 Sportback which completes the range. The new Audi A5 Sportback, has been introduced to Oman as the third member of the A5 model family, featuring an emotion-packed design, high everyday practicality, a sporty character and engines that are as efficient as they are powerful. Audi is setting new trends in design with the A5 Sportback. The five-door coupe is defined by elegant lines. It is 36 millimeters lower than the A4 Sedan; with its short front overhang, long wheelbase, wide track and the four frameless doors with their slender window lines, it is the very picture of sporty elegance.



CARBON BLACK

Celebrating the enormous success of the DBS and V12 Vantage which have surpassed all sales expectations since launch, the new special editions add a typically understated flair to these acclaimed models. Featuring bespoke Carbon Black metallic paint especially formulated with a subtle metallic twist to create a deep rich patina. Each car will undergo 50 man-hours of hand painting followed by stringent quality checks. For the V12 Vantage, the iconic Aston Martin side strake has been fashioned from real carbon fibre backed by a black mesh and complimented with gloss black 10 spoke diamond turned alloy wheels.

A bright finished grille and front parking sensors (normally an option) complete the exterior detailing. Inside, owners will be greeted to swathes of Obsidian Black leather highlighted with a contrast silver coarse stitch, all hand stitched by the craftspeople at Gaydon – Aston Martin’s global headquarters in England.
 



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January - 2010

Cover Story

Striking the right note
Moulding the manpower matters with simple solutions has never been easy. But with the ministry getting into the act to set Omanisation in order, businesses have to buck up. A report by Visvas Paul D Karra

Editorial
Emerging markets emerge winners
As one looked forward to a relaxed Eid holidays, came the shocking news of Dubai World asking its creditors for a standstill agreement till May 2010, for restructuring debt worth $26bn. The developments affected sentiment across the globe – stock markets across the world fell by five per cent on fears that this could delay the economic recovery for much longer. Moody’s and S&P immediately cut their rating for Dubai-based government related entities and placed them on credit watch. In a world where perceptions matter more than reality, the crisis has given a body blow to the emirate’s reputation as a destination of choice for tourists, investors and capital. The ramifications of the problem goes much further than what meets the eye.
Other Headlines

Sand Castles
The Dubai debt crisis has put a question mark on the sustainability of the emirate’s build-and-they-will-come development model. Mayank Singh reports

The coming rise in interest rates
If the US Federal reserve decides that inflation is its greatest threat and decides to stop the pumping of cash into the banking system then the 1994 history could repeat itself with a vengeance in 2010

Competitive regional hub
MOROCCO provides an excellent platform for reaching a wide range of international markets due to its geographic location and cultural ties

Understanding different cultures is very important
Abdul Rahman Busaidy is probably the only Omani, who looked east by landing a top position at Jet Airways, an Indian company. But then boundaries have never been a barrier for him, writes Visvas Paul D Karra

Simplicity begets success
Taking charge of a mobile reselling company which is on a roll is by no means an easy task, but Joakim Klingefjord, CEO of renna, has his task cut out, finds out Visvas Paul D Karra

The Yemen Question
It has become clear to GCC officials and international observers that the collateral damage from conflicts cannot be easily contained within Yemen’s borders

Emerging markets – way to go
David Bloom, Global Head of FX Research, HSBC, was in Oman to deliver his annual address on currency movements and the outlook on the world economy in 2010, recently. Mayank Singh catches up with him on the sidelines of the event

GCC’s extraordinary hydrocarbons resources
The hydrocarbons sector largely stands behind GCC’s financial capability. Latest estimates put the value of sovereign wealth funds of GCC states at $1.5trn

A school with a difference
Professor S Sundararajan, Dean, Gulf School of Business, shares with Mayank Singh the roadmap of the institute and how it will contribute in fostering better management practices in Oman

A lifestyle statement
David Crickmore, CEO, Amouage speaks to Mayank Singh about the brand’s foray into leather goods, its retail strategy and his aspirations about being on the same table with internationally reputed luxury brands like Gucci, Prada and Louis Vuitton

Pre-eminent position
OER became the first of the media to catch up with Omar Adli Al Sharif and congratulate him on becoming a partner in PricewaterhouseCoopers Oman

A Success Story
Haitham M J Al Lawati just turned 30 last month but despite his young age he has achieved success that take most people many more years to achieve. OER chats him up to just to see how he has accomplished such a feat

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