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EFFICIENT
DYNAMICS
The second phase of BMW’s
Efficient Dynamics strategy has been implemented with the
unveiling of the Active Hybrid X6 and Active Hybrid 7 at the
Dubai International Motor show. These two models integrate
the latest electric and petrol engine technologies to further
reduce fuel consumption and emissions and are the most fuel
efficient models in their respective segments with an average
fuel saving of over 15 per cent.
BMW has already enjoyed significant success on the path to
zero-emissions vehicles, with over 1.5 million vehicles already
fitted with Efficient Dynamics technologies that reduce emissions
and improve efficiency during phase one of the Efficient Dynamics
strategy.
A PRESTIGIOUS CONTRACT
Having being awarded the contract for providing the fleet
of 40 units of Mazda BT-50 to the Public Authority of Electricity
& Water in a thickly contested battle, the mood at Towell
Leasing is one of joy and pride. Abey Abraham Issac, Business
Manager – Towell Leasing, says, “There were several companies
that participated in the bid and we made every effort to deliver
more value to our client. We are very happy that the Public
Authority of Electricity & Water has chosen the sturdy
Mazda BT-50 as their choice of vehicle.”
SPORTY
ELEGANCE
The
‘Sportback’ concept was pioneered by Audi with the A3 Sportback
being the first vehicle with this design approach. The Audi
A5 Coupé was launched to much acclaim for its strong aesthetic
design orientation. Audi has built on this success with the
introduction of the A5 Cabriolet and now the A5 Sportback
which completes the range. The new Audi A5 Sportback, has
been introduced to Oman as the third member of the A5 model
family, featuring an emotion-packed design, high everyday
practicality, a sporty character and engines that are as efficient
as they are powerful. Audi is setting new trends in design
with the A5 Sportback. The five-door coupe is defined by elegant
lines. It is 36 millimeters lower than the A4 Sedan; with
its short front overhang, long wheelbase, wide track and the
four frameless doors with their slender window lines, it is
the very picture of sporty elegance.
CARBON BLACK
Celebrating
the enormous success of the DBS and V12 Vantage which have
surpassed all sales expectations since launch, the new special
editions add a typically understated flair to these acclaimed
models. Featuring bespoke Carbon Black metallic paint especially
formulated with a subtle metallic twist to create a deep rich
patina. Each car will undergo 50 man-hours of hand painting
followed by stringent quality checks. For the V12 Vantage,
the iconic Aston Martin side strake has been fashioned from
real carbon fibre backed by a black mesh and complimented
with gloss black 10 spoke diamond turned alloy wheels.
A bright finished grille and front parking sensors (normally
an option) complete the exterior detailing. Inside, owners
will be greeted to swathes of Obsidian Black leather highlighted
with a contrast silver coarse stitch, all hand stitched by
the craftspeople at Gaydon – Aston Martin’s global headquarters
in England.
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January - 2010 |
| Cover
Story |
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Striking
the right note
Moulding the manpower
matters with simple solutions has never been easy. But with the ministry
getting into the act to set Omanisation in order, businesses have
to buck up. A report by Visvas Paul D Karra |
Editorial
Emerging markets emerge winners
As one looked forward to a relaxed Eid holidays, came
the shocking news of Dubai World asking its creditors for a standstill
agreement till May 2010, for restructuring debt worth $26bn. The developments
affected sentiment across the globe – stock markets across the world
fell by five per cent on fears that this could delay the economic
recovery for much longer. Moody’s and S&P immediately cut their
rating for Dubai-based government related entities and placed them
on credit watch. In a world where perceptions matter more than reality,
the crisis has given a body blow to the emirate’s reputation as a
destination of choice for tourists, investors and capital. The ramifications
of the problem goes much further than what meets the eye. |
| Other
Headlines |
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Sand Castles
The Dubai debt crisis has put a question mark on the sustainability
of the emirate’s build-and-they-will-come development model. Mayank
Singh reports |
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The coming rise in interest rates
If the US Federal reserve decides that inflation is its
greatest threat and decides to stop the pumping of cash into the banking
system then the 1994 history could repeat itself with a vengeance
in 2010 |
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Competitive regional hub
MOROCCO provides an excellent platform for reaching a
wide range of international markets due to its geographic location
and cultural ties |
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Understanding different cultures is very important
Abdul Rahman Busaidy is probably the only Omani, who looked
east by landing a top position at Jet Airways, an Indian company.
But then boundaries have never been a barrier for him, writes Visvas
Paul D Karra |
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Simplicity begets success
Taking charge of a mobile reselling company which is on
a roll is by no means an easy task, but Joakim Klingefjord, CEO of
renna, has his task cut out, finds out Visvas Paul D Karra |
|
The Yemen Question
It has become clear to GCC officials and international
observers that the collateral damage from conflicts cannot be easily
contained within Yemen’s borders |
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Emerging markets – way to go
David Bloom, Global Head of FX Research, HSBC, was in
Oman to deliver his annual address on currency movements and the outlook
on the world economy in 2010, recently. Mayank Singh catches up with
him on the sidelines of the event |
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GCC’s extraordinary hydrocarbons resources
The hydrocarbons sector largely stands behind GCC’s financial
capability. Latest estimates put the value of sovereign wealth funds
of GCC states at $1.5trn |
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A school with a difference
Professor S Sundararajan, Dean, Gulf School of Business,
shares with Mayank Singh the roadmap of the institute and how it will
contribute in fostering better management practices in Oman |
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A lifestyle statement
David Crickmore, CEO, Amouage speaks to Mayank Singh about
the brand’s foray into leather goods, its retail strategy and his
aspirations about being on the same table with internationally reputed
luxury brands like Gucci, Prada and Louis Vuitton |
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Pre-eminent position
OER became the first of the media to catch up with Omar
Adli Al Sharif and congratulate him on becoming a partner in PricewaterhouseCoopers
Oman |
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A Success Story
Haitham M J Al Lawati just turned 30 last month but despite
his young age he has achieved success that take most people many more
years to achieve. OER chats him up to just to see how he has accomplished
such a feat |
| Regulars |
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