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7 November 2002
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Keeping time with cricket
Madhursinh Jesrani, Incharge, Khimji Watches division, is batting for Oman’s cricket to make it big, says Joseph Benny

Madhursinh Jesrani is nursing a dream. And since his dream is associated with cricket, he does not want to sit on the oars giving complacency a chance. Come April, Madhursinh Jesrani – who is incharge of Khimji’s watches division – and his boys will fly to South Africa to play the qualifying matches for the upcoming World Cup. Apparently, he has made it a point to visit the training camp of Oman’s national cricket team at least once in a day. “A sixth position will enable us to play ODIs (one day international’s) but what we want is a place among the best four so that we can take part in the World Cup in the subcontinent,” quips Jesrani, the manager of Oman’s national team and one who has been a sports champion from his school days at Shree Arya Kelvani Muscat Shala.

A childhood passion
Ask him about his favourite players and the 58-year-old, who jogs over five kilometers and visits the gym daily, says: “Of course, Sachin is all-time great. It is pleasure to watch Kevin Peterson, Flintoff and Ponting playing. However, when it comes to style, I will go for Imran, Vivian Richards and Sunil Gavaskar.” Jesrani is confident that Oman, which is ranked 18th by the International Cricket Council, the governing body of world cricket, will make it to the top four this time. Jesrani, has redrawn the team’s strategy by appointing a native coach so that players feel free at home.

Simple living
Jesrani’s office timing starts at 9 am, though his day starts at 6 in the morning. Once in office, he gets busy with his work. He sifts through the daily reports, contacts his high-profile clients, including CEOs and royal family members, and heads for the gym in the afternoon. In 1972, Madhursinh entered the family business after finishing his college in Mumbai. While in India, he had a stint with Sharda Ashram started by Mahatma Gandhi, which helped him inculcate values of simplicity. “In 1972, I was looking after the general stores of Khimji. By 1978, I moved to the watches division and the Rolex watch I am wearing is as old as my association with the division,” he says. As the years went by, Khimji’s added more luxury brands, including Cartier, Bell and Ross, Orbita, Tudor, and Piaget to its stable. “The customer preference is changing. To keep floating one has to innovate.” He is also busy with the work of the new outlet coming up in Qurum.

True to his roots
A strict vegetarian by choice, Jesrani’s favourite food is Gujarati dishes. However, he will fall for South Indian dishes at any point of time. In case of western food, he goes for Italian cuisine. Madhursinh Jesrani often goes to Switzerland for business purposes. One of his daughters is staying in Mumbai and the other is championing the cause of cricket in Oman.

How was life in Oman during his childhood? “It was moving at a snail’s pace. There were no cars and roads, for that matter. During the summer, we were sleeping on roof tops. ACs were conspicuous by their absence. Life was in a way a bit difficult.” Jesrani is happy with the way Oman has developed and shaped up. His message to the youth of Oman echoes this mood: “Keep up the way it is growing.”
 


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