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Aesthetic yet functional
Ferrari launched the
long awaited Ferrari California at the Mondial De L’Automobile
2008, Paris. Mayank Singh reports from the Paris Motor Show

The Ferrari California made its official debut at the Paris Auto
Show 2008 after a series of special previews on the web and
after two dedicated events staged in Maranello and Los Angeles.
Ferrari cars have conventionally had the reputation of being
sleek but impractical.
Ferrari claims that the California unlike most supercars can be
used every day. To make it driver-friendly, the Maranello
factory has fitted a clever automatic gearbox, put a V8 engine
at the front instead of in the middle – where it normally sits –
and added a metal folding roof. The result is a car that looks
and sounds Italian but behaves like a well-mannered German.
Reinventing the wheel
The Ferrari California is an exceptionally innovative car
whose philosophy takes its inspiration from the spirit and
emotions of one of the great Ferraris of the past, the 1957 250
California, a superbly elegant open top car designed for the
track, which has over the years come to symbolise not only
superior sportiness and performance but also exclusivity,
craftsmanship and faultless sophistication.
This new car joins Ferrari’s 8-cylinder range which is made up
mostly of very high performance models. It also flanks the
12-cylinder flagship 612 Scaglietti in the Grand Tourer
category. The Ferrari California is a car with the track in its
DNA. It is innovative and will more than fulfill the
expectations of even the most discerning customers with its
driving pleasure and versatility. The California is available
exclusively as a convertible with retractable folding hard top
in either a two-seater version with a traditional rear bench or
in the 2+ version which sees the rear bench equipped with
seating for one or two passengers.
In line with Ferrari tradition, this model positively brims with
innovative features. In addition to its retractable hard top and
the aforementioned original 2+ concept, the new prancing horse
car also offers – a new direct injection V8 engine, a
seven-speed gearbox with steering wheel-mounted F1-style paddles
coupled with a new dual clutch, a new suspension system, the new
evolved F1-Trac traction control system and Bemba brakes with
CCM (carbon ceramic material) discs as standard.
If looks could kill
The California’s sleek aerodynamic styling is like the rest
of the current Ferrari models, the result of the company’s
longstanding collaboration with Pininfarina and offers a host of
signature Ferrari styling cues. Viewed from the side, the
aerodynamic sweep of the bonnet beautifully contrasts with the
compact tail volume and the pulled back cabin. The front
continues some of the themes hinted at on the flanks,
harmoniously alternating concave and convex volumes.
This is the first V8 in the history of Ferrari road-cars to be
the mid-front mounted. Built entirely from aluminium, it retains
the typical Ferrari architecture with a 90 degree angle between
the two cylinder banks and a 180 degree angle between the
cranks. The new V8 features direct fuel injection and variable
timing (on both intake and exhaust) to guarantee superb
performance, exceptional handling and fuel consumption and
emissions that easily comply with the toughest Euro 5 and Lev2
standards. Thanks in part to these solutions, the Ferrari
California consumes just 13.1 litres/100kms and has carbon
emissions of 305.6g/km. The California’s engine sound was
carefully created, keeping in mind one of the great Ferrari
signatures. Particular attention was lavished on sound
perception in the cabin both with the top up and down to ensure
that the trademark thrill is maintained without compromising on
occupant acoustic comfort.
Custom built option
The Carrozzeria Scaglietti Programme allows all Ferrari
clients to personalise their car to suit their own tastes and
requirements. There are four main areas covered by the programme
– racing and track, exteriors and colours, interiors and
materials and equipment and travel. The Ferrari California comes
with diamond-finish 19” 5-spoke aluminium alloy wheels as
standard. However, a further set of diamond-finish 20” forged
5-spoke alloy wheel that are 11 kg lighter than those offered as
standard, can also be ordered.
The California is available in a choice of 16 different pastel
and metallic colours. However clients also have the option of
ordering the new Azzurro California shade created especially for
the car’s launch. In addition to the usual range of 12 leather
colours available to choose from the interior trim too, two new
colours have been added – Cioccolato and Iroko.
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November - 2008 |
| Cover
Story |
WILL IT HIT HOME?
The worst financial crisis in the world since the Great Depression is
having a visible impact on the countries in the GCC region. Mayank Singh
and Akshay Bhatnagar report |
| Other
Headlines |
Mission
with a vision
Usama Barwani has worked up the ranks in the multinational MB Holding
Company, even though it is family owned, and believes that Omani companies
have what it takes to become global brands |
New
operators dial in
Five basic resellers of mobile
services, two existing operators and an obliging TRA. There could not
be a better recipe to whip up customer appetite for an exciting ‘SIM
war’ ahead, writes Visvas Paul D Karra |
A
blueprint for the future Malcolm
Brinded, Executive Director, Exploration & Production and a Member
of the Board of Royal Dutch Shell |
A
lifetime purchase
Peter P Schoppmann sees Oman
as an important long term market in the region writes Mayank Singh |
For
a better tomorrow
Microsoft is charting a novel course in the region with its business
initiatives and social endeavours. Mayank Singh reports |
Making a difference
Soltex has been adding value for its clients
through its dynamic and innovative approach to solutions in oil field
services, writes Visvas Paul D Karra |
Performance management systems There
are various tools for the successful implementation of an effective
PMS |
The changing face of audit The
role of an internal auditor has changed from doing a post-facto analysis
to being pro-actively involved in business processes |
Oman
Steels Itself for the Future Oman’s
move to invest $5bn in building up its steel industry is a wise move |
Creating
an iconic identity Oman
Brand Management Unit is in the final stages of launching a branding
campaign |
Home
Coming A number
of Omanis, who were either born and brought up abroad or who studied
and worked abroad have come back |
Aesthetic yet functional
Ferrari launched the long awaited
Ferrari California at the Mondial De L’Automobile 2008, Paris. Mayank
Singh reports from the Paris Motor Show |
Ducab – Wired to grow
As UAE’s top cable manufacturer,
Ducab is ready to meet the ever-growing demand across the region. An
OER report |
Taking
cover
High oil prices and improvements
in the performance of non-oil activities in 2007 has helped the cause
of the insurance industry in Oman |
GLOBAL
PAIN AND ASIAN EQUIITES
The multiple shocks on Wall
Street have sent Asia into the most traumatic bear market since the
collapse of the Silicon Valley tech bubble in 2000 |
Back to the planning process
Kuwait’s plans to revive its five year plans will help in making its
economy more logical. Hopefully this would also lead to the government
encouraging investors rather than being an investor itself |
Promoting
inclusive growth
Rajat Gupta a keynote speaker at the 2008 Leaders in Dubai Business
Forums speaks to OER about world economics, global currency and corporate
social responsibility |
A people’s man
Meet Eric McLean, Chief Development Officer, The Zubair Corporation,
who believes in living life to the fullest, both at work and after work |
|
Should
governments intervene in a financial crisis to bail out the corporate
sector? |
| Regulars |
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