CREATIVE THINKING
The third Infiniti Power Talk delivered by Mind Mapping Guru – Tony Buzan empowered Oman’s powerful business leaders with effective inputs on creative thinking and leadership

Tony Buzan, the inventor of Mind Mapping techniques was recently in Oman on an invitation from Suhail Bahwan Automobiles (SBA) to present the Third Infiniti Power Talk. The SBA initiative brings together business leaders for an invigorating session with a management guru. Infiniti Power Talk Series provides them with ideas on business success. Says T Venkataraman, vice president, sales, marketing and customer satisfaction, SBA, “We call this power talk as it is essentially about people who want to get into power or who are powerful.”

Buzan is a renowned brain researcher who popularised the notion that memory is a learned skill. According to him, creative thinking is the ability to come up with new ideas and this is made possible by making a new association or connection. In simple terms, “creative thinking is a product of associations.” Buzan has devoted a lot of his time helping business leaders grapple with business situations and come up with a range of solutions for the problems that they face. His strategies on working a mind map have contributed to many breakthroughs in organisational and retention problems. His new Mind Map product which is the downloadable iMindMap software, has paved the way for businesses to come up with easier and effective methods in functioning better. Mind Mapping is an efficient way of utilising the most valuable human resource – one’s mind power.

During the Power Talk Buzan explained that Mind Map is an expression of radiant thinking and is therefore a natural function of the human mind. It is a powerful graphic technique which provides a universal key to unlocking the potential of the brain. The Mind Map can be applied to every aspect of business like people management, vision building, short and long-term planning, change management where improved learning and clearer thinking will enhance human performance. Mind Maps aid in creative thinking by increasing the speed and ease of coming up with creative ideas which are immensely helpful to today’s business leaders in handling the rapidly changing business environment.

The evolution
When Buzan first stared this work, he found it difficult to make people recognise their untapped power. People always read countless reports about how it is possible to achieve global domination, however, what has been missing up until now was a guide on how to achieve this. Buzan’s fundamental goal is to have every single person in the world to be mentally literate. Being mentally literate means to know that their brains and bodies work and how thinking and cognitive functions work. Basically he wants everybody to have the operations manual for his or her own brain. And everything he does is directed towards that. His teachings and systems are instrumental in helping structure many a business campaigns and have worked in developing strategies for businesses and corporations like Microsoft, IBM, Walt Disney, British Petroleum, Mexican and Chinese governments, Oracle, Xerox, IBM, HSBC, Irish Management Institute, Hong Kong Institute of Management and many of The Fortune 1000 companies.

During the 3rd Infiniti Power Talk the master mind presented his ideas and analogies which the corporate heads present agreed would surely help them understand the importance of memory’s grasping power and retention. It turned out to be an inspiring evening as Buzan hoisted the concept of creative thinking through mind maps and the importance of improving your memory power. This third session of the Infiniti Power Talk contained a host of ideas, motivating statements, thought-provoking tests and challenging questions. Audience participation was at a high which added huge value to the evening. Participants came away with his autographed best selling book – The Ultimate Book of Mind Maps which contains proven strategies and techniques to build an infinite route to one’s mind. The Infiniti Power Talk was born from Infiniti’s brand values – its commitment to innovation and the nurturing of great ideas. At the heart of the Infiniti Power Talk is a belief that ideas can change the world.

 

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