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A Stellar Platform
Ali Rashid Al-Jarwan, General Manager - Abu Dhabi
Marine Operating Company (ADMA-OPCO) and Chairman of the recently
held Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC)
2008 speaks to Jessica Brookes of OER on the sidelines of the
conference in Abu Dhabi
How significant a role does ADIPEC play in bringing
together the industry?
It has been proven through the years that ADIPEC is a very important
event for the industry. If we take for example this year’s event,
the attendance on the first day was 122,000, including 50 CEOs from
the majors and national oil companies. So it is a very important
event. We have about 1,550 companies exhibiting their latest
equipment, technology and methods. It is an excellent forum for
networking to capture best practices, exchanging information,
developing a network within the industry. At the same time it is an
opportunity for professionals in the industry to see the exhibitors,
available trends, applications and what possible solutions are
available.
How does the conference compare to previous years?
This year we have experienced growth across all areas. The
exhibition has grown 100 per cent in size compared to the last
ADIPEC held in 2006. In the conference section we have grown
approximately 70 per cent. The quality of the conference and the
exhibition has also improved each year. The first ADIPEC was held in
1984 and formed by professionals from ADNOC and members of the
Society for Petroleum engineers. By 1992 we had achieved our goal of
being the most competitive conference and exhibition in the region
within the 10-year period that we had set for ourselves. As a
world-class event we attract the attention of thousands of
professionals and industry managers. This year alone 800 papers were
submitted of which we selected only 200 papers. It is this choice
that leads to credibility within the industry.
Take us through the modalities of the selection
process?
Two years ago we established a new organising committee and an
exhibition committee. These were supposed to co-ordinate and put
strategies in place for the event. The executive committee for this
year’s event consists of the top industry experts who are supported
by specialised technical committees. The combined expertise of all
involved ensures that we selected only the highest quality of papers
that demonstrate the latest technologies, and best industry practice
and approaches used to enhance industry performance. As a team we
formulate the theme which is then used as the criteria for paper
submission. The 2008 theme, “Working Together to Deliver Sustainable
Growth: Innovative Teams and Technology Deployment”, was chosen for
its timely relevance as the industry is faced with increased demand
for energy. By holding such an event we hope to addresses such major
challenges and issues that confront the energy sector.
The role of international oil companies (IOCs) and
national oil companies (NOCs) is a hot topic at this year’s event.
How important is industry collaboration?
Not only is the event itself a platform for this, by bringing
together a vast range of industry professionals from both NOCs and
IOCs, but it also gives companies the chance to discuss future role
of collaboration and how to best achieve this. The industry now more
than ever is realising the need for closer collaboration.
Collaboration needs to occur both with the company itself and with
outside companies and organisations. I see these collaborations as
being the way forward for the industry. The international oil
companies have a lot of excellent experience and they are result
oriented. National oil companies also have very skilled workforces
with the local knowledge and know-how and have targets to achieve,
so drawing together the key strengths of both NOC and IOCs can only
add value and strengthen the industry.
Given the global financial crisis what do you
believe is the way forward?
We are still speculating and observing the market. We don’t know the
extent of this economic crisis, and nobody knows what will happen in
the short-to-medium-term. Most oil activities are related to the
long-term, and I believe that we should not let the recent events
dissuade us from the long term vision and targets we already have in
place to achieve production in order meet the world demand for
supply.
What needs to be done to address the skill shortage
in the industry?
More emphasis needs to be placed on education starting not just from
university levels but at high school also. There should be more
alignment with the industry, what the industry requires and where it
is heading. We need to focus on education – on the fundamentals of
physics, chemistry and mathematics, and actively engage students in
the industry. It is also vital that we prepare them from the very
beginning of their education to manage changes, because the industry
is changing everyday right before our eyes.
How important is the role of alternative energies
in the energy supply equation?
It is very important that is why the industry requires all types of
disciplines, all types of engineers and science fundamentals. I
think the industry altogether from the wider scope of energy will
take a wider spectrum of future energy requirement. The oil and gas
industry will continue to have a major role for many years to come
but we will require versatile engineers who know about the new
technologies and alternative energy sources to ensure that they can
deal with the future demand. All this, will ensure efficiency and
better operation, sustainable production and maybe even higher
recovery of oil and gas.
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December - 2008 |
| Cover
Story |
In The Fast Lane
An OER-United Securities survey of
the Fastest Growing Large Cap Companies in the Sultanate of Oman |
Nimble and Agile
The list of the Fastest Growing Mid Cap Companies in the Sultanate of
Oman throws up quite a few surprises |
| Other
Headlines |
New phase in fixed lines
The awarding of the second fixed line licence to Nawras signals
the end of monopoly in the telecom sector, writes Visvas Paul D
Karra |
The Perfectionist
Dr Andy Wood, Shell Country Chairman has struck a perfect balance
between the call of duty and his personal life writes Mayank Singh |
A Stellar Platform
Ali Rashid Al-Jarwan, General Manager - Abu Dhabi
Marine Operating Company (ADMA-OPCO) and Chairman of the recently
held Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC)
2008 speaks to Jessica Brookes of OER on the sidelines of the
conference in Abu Dhabi |
IN DEPTH
The Best
10 of 2008
OER draws up a list of the best policy initiatives, newsmakers,
automobiles, gadgets, and books this year |
NEW BEGINNING
Luxury cars are not
something we would normally associate with Korean cars, but
Hyundai was looking to change that image. MALCOLM XAVIER CRASTA
WRITES |
eCASH
The ePayment Gateway promises to revolutionise the way we do
transactions. All that we may need is a bank card and a secure
Internet connection to buy and sell and pay our phone bills,
writes Visvas Paul D Karra |
IF YOU HAVE IT,
FLAUNT IT
Samsonite’s positioning as a luxury lifestyle brand has
helped it graduate from being a commodity to an aspiration.
Mayank Singh reports |
Scaling-Up
Despite being a late entrant in the Middle East market, the
Malaysian auto major Proton has chalked out an aggressive plan
to penetrate the regional market. Akshay Bhatnagar reports from
Malaysia |
CREATIVE THINKING
The third Infiniti Power Talk delivered by Mind Mapping Guru
– Tony Buzan empowered Oman’s powerful business leaders with
effective inputs on creative thinking and leadership |
An Enviable
Track Record
Majan Consolidated has grown from from strength to strength,
thanks to a penchant for quality products and uncompromising
service standards |
Football fever in
the air
Sports’ marketing
takes off in a big way as companies make a beeline to associate
themselves with football before the forthcoming Gulf Cup. Mayank
Singh reports |
AN ACE PLAYER
Domain knowledge,
patience and reinvesting in the business have helped Muscat
Sports to become a leading company in sports merchandising
company. Mayank Singh reports |
OBAMA AND THE CURRENCY MARKETS
Barack Obama’s
constituencies in the US trade unions and Detroit automakers may
lead to a more hawkish rhetoric against China endangering the export
potential of the Middle Kingdom |
Banking on the
Future
Oman’s banking sector seems poised to go through the global
financial meltdown without much of an impact, though it may lose
some steam in the short-to-medium term |
FDI
flow and economic reforms
Saudi Arabia has become the highest recipient of foreign
direct investments in the region, thanks to its economic reforms
and liberalisation policies |
Ducab Enhances its
backward integration
Late Sheikh Rashid
bin Saeed Al Maktoum founded Ducab in 1979 as a joint venture
between the Government of Dubai and the BICC group |
Against all odds
Dr Nasser Zaher Nasser
Al Mauly, CEO, A’Saffa Poultry Farms, stuns you with his
never-say-die attitude both professionally and personally. He
believes in and has immersed himself in the maxim ‘living life to
the fullest’ |
|
What is the best way to survive an economic
slowdown? |
| Regulars |
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