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7 November 2002
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What is the best way to survive an economic slowdown?

 What can employees do in a slowdown to ensure that they survive a meltdown?

Good practice would suggest that in both good and more challenging times neither individuals nor companies should saddle themselves with debts that they cannot manage/repay within a reasonable period. This rule has been less rigorously applied in recent times and hence the problem that the world now has. Individuals can only take responsibility for their own actions and need to assess their own situation. However the puritanical approach of working hard, not being extravagant, focusing on the core priorities for the family will probably serve us as well now as any other approach.
 

Be frugal, as a frugal foundation to your everyday life will allow you to come out ahead when this economic recession is over; improve your investment strategy by investing for the long term and diversify; establish an emergency financial plan so that if you lose your main source of income today you have a fall back option; protect your job and increase your marketability and finally add additional sources of income by looking into how to you can monetise your skills or explore other niches.
 

Should workers be ready to take a salary cut in order to tide over a slowdown?

This would probably depend on the situation within the industry rather than necessarily within one company. If the industry is buoyant but a company in that sector is struggling then employees may opt to move to other opportunities. Those companies that can continue to invest, recruit and retain their best employees during lean as well as difficult times tend to emerge from periods of weakness with higher market shares and in a stronger position.


 

First of all be positive and let the same positive energies flow across your organisation and employees. Negative thinking can create more anxiety and can be more dangerous than the downturn itself. Try to hold on to your nerves and come up with more creative engagement models with your customers and vendors which should be a “win-win” situation for both. If you are in services business, try to sell the same at a premium but negotiate on the payment terms and allow flexible payments options. If you are in product business, probably you can introduce the concept of “we grow as you grow.”
 

 What measures can companies take to see that employee morale is not affected during a
  lean period?

Companies are often proud to quote that their greatest asset is their employees so it seems a little strange that when times looked troubled often the first action by companies is to shed staff, downsize operations, lower incentives etc. If you do that to equipment it soon stops working. To achieve the results that companies require during periods of less buoyant growth may well require greater levels of commitment, innovation and going that extra mile for customers to gain that extra bit of the pie. For that you need to retain, encourage, ensure a sense of belief and motivate those most valuable assets.

Present day glut in world’s economy is reminiscent of the recession which took the centre-stage in 1930s. World today is struggling to come to terms with this recession monster. The job losses have been unprecedented. The fallout of this recession has even hit the emerging economies of India and China very hard. India’s services in form of IT and IT-ES have been hit as US and Europe accounts for nearly 60 per cent of the IT sector revenues. More importantly since world economy is integrated today, it will be better if everybody from countries to companies join hands and work towards getting the world economy back on rails.
 

 
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December - 2008

Cover Story
In The Fast Lane
An OER-United Securities survey of the Fastest Growing Large Cap Companies in the Sultanate of Oman
Nimble and Agile
The list of the Fastest Growing Mid Cap Companies in the Sultanate of Oman throws up quite a few surprises
Other Headlines
New phase in fixed lines
The awarding of the second fixed line licence to Nawras signals the end of monopoly in the telecom sector, writes Visvas Paul D Karra
The Perfectionist
Dr Andy Wood, Shell Country Chairman has struck a perfect balance between the call of duty and his personal life writes Mayank Singh
A Stellar Platform
Ali Rashid Al-Jarwan, General Manager - Abu Dhabi Marine Operating Company (ADMA-OPCO) and Chairman of the recently held Abu Dhabi International Petroleum Exhibition & Conference (ADIPEC) 2008 speaks to Jessica Brookes of OER on the sidelines of the conference in Abu Dhabi
IN DEPTH
The Best 10 of 2008
OER draws up a list of the best policy initiatives, newsmakers, automobiles, gadgets, and books this year
NEW BEGINNING
Luxury cars are not something we would normally associate with Korean cars, but Hyundai was looking to change that image. MALCOLM XAVIER CRASTA WRITES
eCASH
The ePayment Gateway promises to revolutionise the way we do transactions. All that we may need is a bank card and a secure Internet connection to buy and sell and pay our phone bills, writes Visvas Paul D Karra
IF YOU HAVE IT, FLAUNT IT
Samsonite’s positioning as a luxury lifestyle brand has helped it graduate from being a commodity to an aspiration. Mayank Singh reports
Scaling-Up
Despite being a late entrant in the Middle East market, the Malaysian auto major Proton has chalked out an aggressive plan to penetrate the regional market. Akshay Bhatnagar reports from Malaysia
CREATIVE THINKING
The third Infiniti Power Talk delivered by Mind Mapping Guru – Tony Buzan empowered Oman’s powerful business leaders with effective inputs on creative thinking and leadership
An Enviable Track Record
Majan Consolidated has grown from from strength to strength, thanks to a penchant for quality products and uncompromising service standards
Football fever in the air
Sports’ marketing takes off in a big way as companies make a beeline to associate themselves with football before the forthcoming Gulf Cup. Mayank Singh reports
AN ACE PLAYER
Domain knowledge, patience and reinvesting in the business have helped Muscat Sports to become a leading company in sports merchandising company. Mayank Singh reports
OBAMA AND THE CURRENCY MARKETS
Barack Obama’s constituencies in the US trade unions and Detroit automakers may lead to a more hawkish rhetoric against China endangering the export potential of the Middle Kingdom
Banking on the Future
Oman’s banking sector seems poised to go through the global financial meltdown without much of an impact, though it may lose some steam in the short-to-medium term
FDI flow and economic reforms
Saudi Arabia has become the highest recipient of foreign direct investments in the region, thanks to its economic reforms and liberalisation policies
Ducab Enhances its backward integration
Late Sheikh Rashid bin Saeed Al Maktoum founded Ducab in 1979 as a joint venture between the Government of Dubai and the BICC group
Against all odds
Dr Nasser Zaher Nasser Al Mauly, CEO, A’Saffa Poultry Farms, stuns you with his never-say-die attitude both professionally and personally. He believes in and has immersed himself in the maxim ‘living life to the fullest’
What is the best way to survive an economic slowdown?
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