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A TALL ORDER
After spending five wonderful years in the Sultanate, Annelies Boogaerdt bid
adieu to Oman recently. In a freewheeling chat with OER’s Deepa Rajan the former
Dutch ambassador speaks of her tenure and the special memories she will carry
from Oman
Call her ‘curious Alice’. HE Annelies Boogaerdt, former ambassador for Kingdom
of Netherlands to the Sultanate, believes that a good diplomat should be curious
(and she does not mean the gossiping kind) “If you are not curious, you might as
well sit at home and not do anything,” she quips. Of course one should be
open-minded, patient and should always be aware and prepared to meet cultural
challenges, she adds.
“I have seen that as long as you treat people with respect, don’t insult people
and be punctual… they should be alright. That is how it works in any country.”
State honour
The diplomat was recently conferred the Al Numan Order ‘First Class’ for her
tenure in Oman. It recognised her role in enhancing bilateral relations between
the Sultanate and her home country. The award came to her ‘as a bit of a
surprise’. Boogaerdt is quick to point out that her work as a diplomat is not
really quantifiable in terms of who did what. “It’s never one person; it is
always a collective effort’. In that sense, she strongly feels that award
belongs to the other embassy staff as well. Nevertheless, the award came as a
‘proud but humbling moment in her life’.
She laughs: “Moreover, it is my first award ever.” Your eyebrows rise in
surprise, “First ever…? Surely she would have won something in school, you are
tempted to ask. Amid unfettered laughter again, she explains that in Holland
there are no awards even if you are the best in school.”
“It is not easy being a diplomat,” Boogaerdt avers. Apart from the pressures at
work, there are the challenges of staying away from one’s family and not to
mention, the constant travelling. It is obvious she revels in them and takes a
philosophical view of things. “Challenges are always there. The moment you
arrive in a country, you know you are going to leave sometime. You know you are
a guest there.” For Boogaerdt the challenge lies there. “When you get attached
to a country, it always hurts when it is time to go. I remember my first
assignment in Kenya. I found it very difficult to leave the place after two
years. Over, the years I have convinced myself to get used to it. After all, it
is part of the job.”
Keeping in touch with family is not a problem at all, she says. With the
Internet, her world has become smaller and it is easier to keep in touch with
the family. “I have made so many friends here. Now, when I go to New Zealand, I
will have to start all over again and this happens every four to five years.”
Trust Boogaerdt to find adventure in the challenge too. Curious as she is,
Boogaerdt admits that travelling is the best part of being a diplomat. “You get
to meet new people, explore the country and work on new challenges.”
‘Dean’ Boogaerdt
Is that what made her take on the job of the dean of all ambassadors in
Oman? Boogaerdt, who was a teacher before joining the diplomatic service, is
quick to dispel any ideas one has about a classic clash of diplomatic wits. “It
was an easy job. My colleagues would come to me with simple questions about tax,
diplomatic rules and sometimes even traffic regulations. Once, I even arranged a
trip to the Sohar Port. There were other fun events too! I especially remember a
farewell function we arranged for four ambassadors at Marina Bandar. I wanted it
to be casual and fun and not a stiff diplomatic event.” She had a tough time
convincing everyone, but in the end it was quite a party. Five years is a long
time. And Boogaerdt has been more than a witness to some of the significant
changes that have taken place in the Sultanate and its relationship with The
Netherlands. She is quick to point out that the ties between the Sultanate and
the Netherlands go back a hundred years, even though the Dutch mission became
functional in Oman only since the 80s. “During my tenure, Sohar Port has
witnessed major development. The first time I went to Sohar in October 2003, I
remember it was all sand and desert, now things have changed and that is
amazing.”
Education is another sector that has been instrumental in fortifying ties
between the two nations. According to Boogaerdt, education projects such as the
International Maritime College, which was set up by the Dutch government in
collaboration with Oman’s government, are signs of better things to come. “The
Omani Ambassador in The Hague is a woman and she is also the dean (of the
ambassadors in The Hague). She is very much into education, so it helps a lot.
We work together well,” she adds.
Tourism is one sector that Boogaerdt says has grown by leaps and bounds in Oman
apart from the infrastructure sector. It is not just Dutch tourists, the influx
of people wanting to vacation in Oman is huge. “I live by the sea near Shatti Al
Qurum and it is amazing to see the number of people out on the beach. Earlier,
Oman witnessed a surge in tourists only during winter, but the scene today is
different and one can see them all-year round.” This, she feels has also
contributed to the growth of the hospitality industry and the number of hotels
that have sprung up to meet the tourist boom.
Sweet sorrow
When you live in a country for such a long time, you are bound to have some
special memories. For Boogaerdt, the small trips with friends to places outside
Muscat are the most memorable ones. Hailing from Western Europe, Boogaerdt likes
the relaxed way of life and Oman offered that in full measure. “I was never
apprehensive about coming to Oman. It is such a welcoming country and now after
five years I feel it is even better than what I had imagined it to be. I feel a
certain sense of satisfaction when my friends and relatives from Holland liked
the place. The people are hospitable and warm and that makes your day-to-day
life easy.” One believes that is the reason why despite the end of her tenure,
Boogaerdt would like to come back to Oman’s mountains some day.
Apart from travelling, what entices Boogaerdt the most is reading. She is a
voracious reader and claims to have thousands of books in her library; mostly
fiction and French literature. Science fiction is a big no-no for her. You will
also find her on the Internet either emailing or chatting. The fitness-conscious
diplomat also makes time to go to the gym, when she is not sweating it out at
diplomatic soirées.
For a Dutch who believes in talking straight, Boogaerdt has achieved a
considerable amount of popularity. She became the only woman foreign ambassador
in the Sultanate after the departure of the Italian ambassador. Were there no
tough moments at all? “No, maybe no one messed with me because I am tall,” she
laughs. One can’t help but agree. Annelies Boogaerdt is indeed a tall order to
follow.
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August -
2008 |
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Cover Story |
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Rockstars of MSM
OER-Gulf Baader Capital Markets present a survey of the Top 10 stocks which have
given the highest shareholder returns over the last
three years |
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Other Headlines |
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PREMIUM POSITIONING
With Oman Mobile and Nawras competing in the BlackBerry market, customers can
rest assured about better pricing and service coming their way in future,
reports Mayank Singh |
A TALL ORDER
After spending five wonderful years in the Sultanate, Annelies Boogaerdt bid
adieu to Oman recently. In a freewheeling chat with OER’s Deepa Rajan the former
Dutch ambassador speaks of her tenure and the special memories she will carry
from Oman |
GOING GREEN
Paint manufacturers in Oman are gearing themselves up to meet customer needs
and the demand fuelled by numerous real estate projects. Visvas Paul D Karra
checks out on the top three paint companies to find out what Oman can expect in
the next few years |
‘We want to be everybody’s first choice’
As DHL completes 30 years, its Country Operations Manager, Oman, Geoff Walsh
explains to OER’s Visvas Paul D Karra the reasons that have made DHL a trusted
name for its customers
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Upping the ante
Though Oman Arab Bank has become aggressive in the personal loans category
the bank insists that it is not deviating from its core focus, writes Mayank
Singh
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Court Failure To Succeed
Failure is not a plague to be quarantined, but a life-saving bacteria
that needs to be befriended in most cases. No risk, no reward. No
failure, no success. Acknowledge failure and we all will be richer |
LOGICAL COMPENSATION
Determining executive compensation can be a complicated task. Pascual Berrone,
Jordan Otten and Luis R Gomez-Mejia discuss some possibilities |
JAPANESE JEWEL
The new mazda 6 has great handling, good looks and build quality.
writes Malcolm Xavier CRASTA |
A TIME FOR CHANGE
As the government works on redrafting the Foreign Direct Investment policy, OER
speaks to legal eagles about the strengths and concern areas in the existing
framework and the changes that would facilitate foreign investment into the
Sultanate. Mayank Singh reports
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Friendi’s friendly services
Antti Arponen, CEO, Friendi Mobile, who has nearly 12 years of international
experience in the telecommunications field, speaks to Visvas Paul D Karra of OER
about global trends which are contributing to an exciting mobile telephony
market |
Auto finance: Freedom to buy a car
Various financial schemes offered by auto finance companies translate
into easy monthly installments for the car buyer. This has fuelled the
proliferation of cars on Oman’s roads |
Investing in values
Hiking is a good way to inculcate values as it builds friendship and helps in
character building and self discovery, says Suleiman Masoud Al Harthy, CEO,
Taameer Investments Company |
BREAKING INTO THE BIG LEAGUE
A consistent ability to win big contracts has
helped Hasan Juma Backer Trading and Contracting to emerge as a major player in
the infrastructure space, writes Mayank Singh |
Inflation settles in!
Delinking the currencies could not fully control inflation as declining value of
the US dollar is merely part of the problem. Another challenge concerns
expansionary fiscal policy through higher allocations for capital and current
expenditures |
Telecom shares – what next
Telecom scrips in the region offer a good potential, but there is a need for
investors to choose their stocks carefully. Kuwait’s Zain is one of the most
successful telecom operators in the GCC and the recent IPO of its Saudi venture
was a success |
Fighting the inflation hydra
Oman’s fight against inflation has been intensified, showing just how seriously
the authorities take the problem and its impact on Omanis. The key to easing
medium-term price pressures, though, may lie in global factors as much as
domestic strategy |
Online banking trends
Customer data can provide a foundation for understanding shoppers and tailoring
promotions. But marketers still wonder why some promotions hit the mark and
others don’t? |
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Regulars |
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