Capital Store LLC is following an aggressive business expansion strategy with focus on Oman. OER speaks to Haider Jawad Sultan, MD of Capital Store LLC, to take stock of the company

Talking about overall market environment, Haider Jawad Sultan, Managing Director of Capital Store LLC, says, “the accelerated growth in the retail sector in all categories, including luxurious products and FMCG can be attributed to Oman’s robust economic growth.”

What’s Capital Store’s retail model and business strategy in Oman? Sultan replies, “Our prime objective is customer satisfaction. We strive to offer top quality shopping experience to all our customers. This means offering them the latest products, a pleasant ambience and, last but not the least, we strive to gain their confidence. Our sales persons are trained to give our customers the right advice, without pressurising them. In the near future, we plan to expand our product range and profile, and plans in this regard will be announced shortly.”

Capital Store doesn’t have presence outside Oman. Why? “Our strategy is to concentrate on Oman. We are not planning to expand our operations to other countries, but we have plans to expand our retail chains here – not only in Muscat, but in other cities as well. We have plans to open another outlet in Salalah by October and in Sohar by the end of next year,” says Sultan.

On the business growth, he informs, “Capital Store has been enjoying double digit growth. This is in line with the thriving economy and constant addition of new products. Our flagship store is at Qurum. Unfortunately, it was affected by cyclone Gonu. We will reopen the store in the next few months and it will hopefully be the biggest and the most modern store in Oman, offering a unique shopping experience. In the interim, Capital Store has reopened at the former Baby shop in Qurum. The other stores are located at Sabco Center Mall, Bahja Mall, CCC, Salalah and we have a perfumery section at Centre Point, Al Khuwair as well.”

On the Omanisation front, he says, “We have always welcomed the government’s strategy to depend as less as possible on foreign workforce. Capital Store Bahja is a role model of Omanisation. All the beauty consultants are Omanis. We are constantly on the look out for Omani staff and welcome them in our organisation. All Omanis are trained according to their job profile and are well looked after.”

What are his future growths plans for Capital Store? He says, “We want to offer our customers the most modern and updated shopping experience. We plan to expand our distribution and product profile, with the aim that we will continue to remain the market leaders.”

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