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BODYSPEAK
Wellness at work
 For those who are fitness freaks and those who aspire to be one, the opening of
a new modern wellness facility – bodySpeak-equipped with state-of-the-art
fitness equipment right in the heart of Muscat city is a boon. Launched by
Khimji Ramdas Special Projects Division (KRSPD), in the KR annexe building in
Muttrah, the interactive gymnasium-cum-showroom offers the latest fitness
equipment from the US-based Cybex International to give a truly first class
experience to de-stress and revitalise one’s energy.
Spread over 3,000 sq ft, the contemporary and vibrant bodySpeak is equipped with
bio-mechanically designed sophisticated exercise equipment: cardio machines,
free weight stations, circuit machines, dumbbells, sauna and steam bath, along
with a revitalising juice bar. The friendly lighting and piped music spilling in
through submerged Bose speaker systems are bound to make you feel comfortable in
a perfect ambience.
BodySpeak follows a fresh and unique approach to marketing through an
interactive and dynamic showcase facility that serves a dual purpose. The
facility supported with professional trainers is available to KR staff and
select clientele at an affordable cost. It focuses on quality and specialises in
providing a fitness regimen coupled with health advice as part of a Fitness and
Lifestyle Improvement Programme (FLIP). Furthermore, bodySpeak also serves as an
interactive display, showcasing the Cybex brand and KRSPD Fitness Unit’s
developmental and maintenance support services. As an extension, the facility
will also serve as a training ground for fitness experts.
How did it all happen? The Fitness Unit of KRSPD conducted
 a study to correlate
the market expectations vis-à-vis availability. The study revealed that there
was good potential for the market to go a step ahead than just selling
equipment. Following a close assessment of the market scenario and customer
requirements, it emerged that it is not only important to provide quality
fitness equipment with good technical support but also skilled staff to teach
and manage fitness.
The findings led to the creation of bodySpeak. Karem Shaik, Business Manager,
says: “Our Fitness Unit focuses on providing customised solutions and
conceptualisation of wellness facilities to corporates, government and
educational institutions, hospitality sector and commercial operators on a
turnkey basis ‘from thought to finish’ and manages them.”
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October -
2007 |
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Cover Story |
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Public Relations Out of the woods?
With new agencies coming up, international and regional powerhouses taking
more interest in Oman and brand marketers giving more weight to PR in their
marketing mix, the public relations industry in Oman is on the verge of an
exciting phase. Akshay Bhatnagar looks at the PR environment in the Sultanate |
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Other Headlines |
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South Africa
Alive with Possibility |
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‘Hypermarkets should take measures
to cut costs’
In OER’s last issue, the cover story on retail industry showcased the
challenges faced by the retailers and consumers. The Minister of Commerce and
Industry, HE Maqbool bin Ali Sultan, addresses those issues in an exclusive
interview with Sunil Singh |
Go Hi Fi!
The entertainment electronic product market in Oman is going through a rapid
growth phase, with price levels being at par with those in neighbouring
countries |
Global giant in the making
Salalah-based petrochemical and plastics company, Octal Holding is set to
become the largest player in the world in its segment and contribute US$500
million to Oman’s export revenue. OER uncovers the story behind the making of
the global leader |
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New Leadership
In a free-wheeling interview, Faisal Al Hashar, the new Managing Director, Shell
Oman Marketing talks to Ramesh Kumar and Sunil Kumar Singh about how he
leverages his experiences to make a difference in the company |
Decade of the Asian Bull
A plunge in the Fed’s overnight borrowing rate could provide a steroid shot
for Asia’s stock market valuation, making Asia the easy money superstar of 2008,
forecasts Matein Khalid |
Bahrain woos foreign nationals
Bahrain is keen to gain an edge over other Gulf nations, especially the UAE
and Qatar, by making the kingdom uniquely receptive to expatriates, writes Dr
Jasim Husain Ali |
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‘Retail in Oman is
under-serviced’
Wayne Scherger, Vice President – Divisional
Services, MAF Shopping Malls on the changing dynamics of Omani retail market |
In Capital style
Capital Store LLC is following an aggressive business expansion strategy with
focus on Oman. OER speaks to Haider Jawad Sultan, MD of Capital Store LLC, to
take stock of the company |
Future bright, present tense
The tourism industry is all set to take off with new projects’ investments
running into billions of rials. But where is the manpower to manage the sector’s
growing demand? Sarada Vishnubhatla and Kimberly Rodrigues look at the real
picture |
Power to the people, and industry
With Oman’s industrial base increasing rapidly, energy hungry projects coming
on line, and tourist numbers expected to double in the coming decade, the
Sultanate’s electricity sector is going to be under pressure to perform, writes
Jason J. Nash |
‘PDO is a global leader in EOR
technology’
Oman Economic Review spoke to PDO’s deputy
managing director Dr. Abdulla al-Lamki about the company’s plans. |
Kia’s Road Yacht to Surprise You
The Kia Opirus now hauls a larger, more powerful engine, and digs itself
deeper to take on competition |
GITEX New launches, mega deals
Major deals and high profile technology launches marked the GITEX Technology
Week held in Dubai last month. OER reports |
Selling the Maher way
When it comes to motivating and training salespeople, Barry Maher is
considered simply the best in the business. Rekha Baala caught up with him in
Muscat to find that Maher had lots of substance in all his talk |
Think out of the Pyramid
Higher levels of education and access to information mean that structures
often negatively affect people’s behaviour and motivation, and consequently
organisational performance, writes Robert Hooijberg |
Fire Your Imagination!
A low-down on some of the coolest, funkiest and technologically advanced home
entertainment gizmos |
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Wellness at work |
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Regulars |
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