Oer

Home

About us

Industry Reports

Market Watch

Advertise

Contact Us

7 November 2002
   Print this page E-mail this page

  

 

Archives    

 


Kia’s Road Yacht to Surprise You

The Kia Opirus now hauls a larger, more powerful engine, and digs itself deeper to take on competition

 

 

When the flagship of Kia Motors arrived in Oman, people wondered why had Kia gone on to build a ‘large sized’ sedan. Not that they don’t have large cars – the Carens, Sorento and Carnival are big by all means – but Kia was better known for more affordable cars without any perceptible drop in QC. They gave competitors a run for their money, taken in their stride the design and ‘flavours’. Yet, public opinion changed quickly after they had just one look at the options that the Opirus provided. Simply put, it was ‘fully loaded’ and ‘lightly priced’.

Here, practically all car-brands aren’t older than 30 or so years. But Kia’s American strategy (Opirus was designed with the US market in mind) provides an insight of what they were aiming for: Kia is only some 10 years old in the US, and they had decided to bring in their flagship to compete against the likes of the Avalons, Accords and even Lincolns, if you’ll allow in terms of space. This was 20 years after Toyota brought in its Crown (no pun intended) to the Land of Opportunity. Gutsy, we’d say.

Meanwhile, Opirus did quite well around the world, with some people complaining about it being slow even with the earlier 3.5, V6. Then there were those who, as humans generally do, wanted more. Kia simply went ahead and gave it to them! At a price, you’d immediately counter – but we don’t think a RO500 increase is anything to even speak about.

So, what’s the change? Well, for starters, the motor; now bumped up by 300ml, the V6 pumps almost 270hp (at a non-American 6000rpm) and 260 foot-pounds of torque. This is more than required to make this car scary-fast. Kia claims a 32 per cent increase in horsepower over the outgoing 3.5-litre engine, but it also delivers a 9.4 per cent improvement in fuel economy in the city and 5.7 per cent on the highway.

More Comfort
We have always been impressed with the Opirus’ equipment levels, ample space and even its build quality. The interiors benefit from a genuine aluminium trim, with the black upholstery, and wood grain with the grey, and a very tidy presentation all through. Ideas borrowed from luxury brands can be found here and there (the BMW-style map pocket in the doors; the Mercedes-style power seat adjusters). The cabin is notably spacious, with excellent legroom. The seats are supportive and comfortable, and the leather seems high quality and has a pleasant texture and feel. The ride is very good and the car is virtually silent at highway speeds. The trunk is cavernous.

We tried our best to nit-pick classical trim issues, panel fits or even an odd misplaced switch. There wasn’t any. Then there is the list of gadgets from the Infinity sound system with 6-disc changer with steering controls, cruise-control, plenty of air-bags and even dual-exhausts. The ergonomics are near-perfect. However, the interior design has some way to go before anyone is actually impressed by the looks alone–they should start with the remote-buttons on the steering wheel. But overall the Opirus seems very well put together.

It even has chassis and suspension improvements altering its handling to quite an extent. Driving over the recent temporary road surfaces brought about no discomfort inside the cabin. The consequence is that the car has excessive body roll around corners. Overall, the Opirus’ road manners are acceptable, but more sporty buyers would have preferred last year’s tighter suspension setup. When it comes to braking, well, it is actually a better performer than the Japanese or American competition. There is the Electronic Stability Programme. This explains the lower amount of dive and squat, while braking and accelerating, even as it retain the cushion feel.

Although styling is a subjective quality, the dealers thankfully asked for the more elegant-looking grille than the cheese-grater style that was first intended – as with the US units. Incidentally, Kia recently announced they have hired former Audi/VW design chief, Peter Schreyer, to oversee the company’s domestic and international design functions. Expect this to further differentiate Kia from the competition (and from Hyundai) in the coming years.

While Kia may not be a luxury brand, they have produced a comprehensively equipped, full-size vehicle that drives very well and has many luxury features. With its long warranty and solid build quality, the Opirus is definitely worth a look if you’re in the market for a large, comfortable, vehicle at this price point.


 

  



Top^

 




October - 2007

Cover Story

Public Relations Out of the woods?
With new agencies coming up, international and regional powerhouses taking more interest in Oman and brand marketers giving more weight to PR in their marketing mix, the public relations industry in Oman is on the verge of an exciting phase. Akshay Bhatnagar looks at the PR environment in the Sultanate

Other Headlines

South Africa Alive with Possibility

‘Hypermarkets should take measures to cut costs’
In OER’s last issue, the cover story on retail industry showcased the challenges faced by the retailers and consumers. The Minister of Commerce and Industry, HE Maqbool bin Ali Sultan, addresses those issues in an exclusive interview with Sunil Singh

Go Hi Fi!
The entertainment electronic product market in Oman is going through a rapid growth phase, with price levels being at par with those in neighbouring countries
Global giant in the making
Salalah-based petrochemical and plastics company, Octal Holding is set to become the largest player in the world in its segment and contribute US$500 million to Oman’s export revenue. OER uncovers the story behind the making of the global leader

New Leadership
In a free-wheeling interview, Faisal Al Hashar, the new Managing Director, Shell Oman Marketing talks to Ramesh Kumar and Sunil Kumar Singh about how he leverages his experiences to make a difference in the company

Decade of the Asian Bull
A plunge in the Fed’s overnight borrowing rate could provide a steroid shot for Asia’s stock market valuation, making Asia the easy money superstar of 2008, forecasts Matein Khalid
Bahrain woos foreign nationals
Bahrain is keen to gain an edge over other Gulf nations, especially the UAE and Qatar, by making the kingdom uniquely receptive to expatriates, writes Dr Jasim Husain Ali

‘Retail in Oman is under-serviced’
Wayne Scherger, Vice President – Divisional Services, MAF Shopping Malls on the changing dynamics of Omani retail market

In Capital style
Capital Store LLC is following an aggressive business expansion strategy with focus on Oman. OER speaks to Haider Jawad Sultan, MD of Capital Store LLC, to take stock of the company
Future bright, present tense
The tourism industry is all set to take off with new projects’ investments running into billions of rials. But where is the manpower to manage the sector’s growing demand? Sarada Vishnubhatla and Kimberly Rodrigues look at the real picture
Power to the people, and industry
With Oman’s industrial base increasing rapidly, energy hungry projects coming on line, and tourist numbers expected to double in the coming decade, the Sultanate’s electricity sector is going to be under pressure to perform, writes Jason J. Nash
‘PDO is a global leader in EOR technology’
Oman Economic Review spoke to PDO’s deputy managing director Dr. Abdulla al-Lamki about the company’s plans.
Kia’s Road Yacht to Surprise You
The Kia Opirus now hauls a larger, more powerful engine, and digs itself deeper to take on competition
GITEX New launches, mega deals
Major deals and high profile technology launches marked the GITEX Technology Week held in Dubai last month. OER reports
Selling the Maher way
When it comes to motivating and training salespeople, Barry Maher is considered simply the best in the business. Rekha Baala caught up with him in Muscat to find that Maher had lots of substance in all his talk
Think out of the Pyramid
Higher levels of education and access to information mean that structures often negatively affect people’s behaviour and motivation, and consequently organisational performance, writes Robert Hooijberg
Fire Your Imagination!
A low-down on some of the coolest, funkiest and technologically advanced home entertainment gizmos
Wellness at work
Regulars

 

 

 
Post your Articles
Post your Articles Letter to Editor Latest News
New Page 1

Home l About us l Market Watch l Appointments l Advertise l Contact us

© 2002 -   United Press and Publishing LLC. All rights reserved. No part of this online publication may be reproduced  without the prior written permission of the publisher United Press and Publishing LLC. The publisher does not accept any responsibility for any loss occasioned to any person or organisation acting or refraining as a result of material on this website. The publisher accepts no responsibility for advertising contents contained on this website.
Site designed and hosted by UMS Interactive