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Kia’s Road Yacht to Surprise You
The Kia Opirus now hauls a larger, more powerful engine, and digs itself
deeper to take on competition

When the flagship of Kia Motors arrived in Oman, people wondered why had Kia
gone on to build a ‘large sized’ sedan. Not that they don’t have large cars –
the Carens, Sorento and Carnival are big by all means – but Kia was better known
for more affordable cars without any perceptible drop in QC. They gave
competitors a run for their money, taken in their stride the design and ‘flavours’.
Yet, public opinion changed quickly after they had just one look at the options
that the Opirus provided. Simply put, it was ‘fully loaded’ and ‘lightly
priced’.
Here, practically all car-brands aren’t older than 30 or so years. But Kia’s
American strategy (Opirus was designed with the US market in mind) provides an
insight of what they were aiming for: Kia is only some 10 years old in the US,
and they had decided to bring in their flagship to compete against the likes of
the Avalons, Accords and even Lincolns, if you’ll allow in terms of space. This
was 20 years after Toyota brought in its Crown (no pun intended) to the Land of
Opportunity. Gutsy, we’d say.
Meanwhile, Opirus did quite well around the world, with some people complaining
about it being slow even with the earlier 3.5, V6. Then there were those who, as
humans generally do, wanted more. Kia simply went ahead and gave it to them! At
a price, you’d immediately counter – but we don’t think a RO500 increase is
anything to even speak about.
So, what’s the change? Well, for starters, the motor; now bumped up by 300ml,
the V6 pumps almost 270hp (at a non-American 6000rpm) and 260 foot-pounds of
torque. This is more than required to make this car scary-fast. Kia claims a 32
per cent increase in horsepower over the outgoing 3.5-litre engine, but it also
delivers a 9.4 per cent improvement in fuel economy in the city and 5.7 per cent
on the highway.
More Comfort
We have always been impressed with the Opirus’ equipment levels, ample space and
even its build quality. The interiors benefit from a genuine aluminium trim,
with the black upholstery, and wood grain with the grey, and a very tidy
presentation all through. Ideas borrowed from luxury brands can be found here
and there (the BMW-style map pocket in the doors; the Mercedes-style power seat
adjusters). The cabin is notably spacious, with excellent legroom. The seats are
supportive and comfortable, and the leather seems high quality and has a
pleasant texture and feel. The ride is very good and the car is virtually silent
at highway speeds. The trunk is cavernous.
We tried our best to nit-pick classical trim issues, panel fits or even an odd
misplaced switch. There wasn’t any. Then there is the list of gadgets from the
Infinity sound system with 6-disc changer with steering controls,
cruise-control, plenty of air-bags and even dual-exhausts. The ergonomics are
near-perfect. However, the interior design has some way to go before anyone is
actually impressed by the looks alone–they should start with the remote-buttons
on the steering wheel. But overall the Opirus seems very well put together.
It even has chassis and suspension improvements altering its handling to quite
an extent. Driving over the recent temporary road surfaces brought about no
discomfort inside the cabin. The consequence is that the car has excessive body
roll around corners. Overall, the Opirus’ road manners are acceptable, but more
sporty buyers would have preferred last year’s tighter suspension setup. When it
comes to braking, well, it is actually a better performer than the Japanese or
American competition. There is the Electronic Stability Programme. This explains
the lower amount of dive and squat, while braking and accelerating, even as it
retain the cushion feel.
Although styling is a subjective quality, the dealers thankfully asked for the
more elegant-looking grille than the cheese-grater style that was first intended
– as with the US units. Incidentally, Kia recently announced they have hired
former Audi/VW design chief, Peter Schreyer, to oversee the company’s domestic
and international design functions. Expect this to further differentiate Kia
from the competition (and from Hyundai) in the coming years.
While Kia may not be a luxury brand, they have produced a comprehensively
equipped, full-size vehicle that drives very well and has many luxury features.
With its long warranty and solid build quality, the Opirus is definitely worth a
look if you’re in the market for a large, comfortable, vehicle at this price
point.
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October -
2007 |
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Cover Story |
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Public Relations Out of the woods?
With new agencies coming up, international and regional powerhouses taking
more interest in Oman and brand marketers giving more weight to PR in their
marketing mix, the public relations industry in Oman is on the verge of an
exciting phase. Akshay Bhatnagar looks at the PR environment in the Sultanate |
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Other Headlines |
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South Africa
Alive with Possibility |
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‘Hypermarkets should take measures
to cut costs’
In OER’s last issue, the cover story on retail industry showcased the
challenges faced by the retailers and consumers. The Minister of Commerce and
Industry, HE Maqbool bin Ali Sultan, addresses those issues in an exclusive
interview with Sunil Singh |
Go Hi Fi!
The entertainment electronic product market in Oman is going through a rapid
growth phase, with price levels being at par with those in neighbouring
countries |
Global giant in the making
Salalah-based petrochemical and plastics company, Octal Holding is set to
become the largest player in the world in its segment and contribute US$500
million to Oman’s export revenue. OER uncovers the story behind the making of
the global leader |
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New Leadership
In a free-wheeling interview, Faisal Al Hashar, the new Managing Director, Shell
Oman Marketing talks to Ramesh Kumar and Sunil Kumar Singh about how he
leverages his experiences to make a difference in the company |
Decade of the Asian Bull
A plunge in the Fed’s overnight borrowing rate could provide a steroid shot
for Asia’s stock market valuation, making Asia the easy money superstar of 2008,
forecasts Matein Khalid |
Bahrain woos foreign nationals
Bahrain is keen to gain an edge over other Gulf nations, especially the UAE
and Qatar, by making the kingdom uniquely receptive to expatriates, writes Dr
Jasim Husain Ali |
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‘Retail in Oman is
under-serviced’
Wayne Scherger, Vice President – Divisional
Services, MAF Shopping Malls on the changing dynamics of Omani retail market |
In Capital style
Capital Store LLC is following an aggressive business expansion strategy with
focus on Oman. OER speaks to Haider Jawad Sultan, MD of Capital Store LLC, to
take stock of the company |
Future bright, present tense
The tourism industry is all set to take off with new projects’ investments
running into billions of rials. But where is the manpower to manage the sector’s
growing demand? Sarada Vishnubhatla and Kimberly Rodrigues look at the real
picture |
Power to the people, and industry
With Oman’s industrial base increasing rapidly, energy hungry projects coming
on line, and tourist numbers expected to double in the coming decade, the
Sultanate’s electricity sector is going to be under pressure to perform, writes
Jason J. Nash |
‘PDO is a global leader in EOR
technology’
Oman Economic Review spoke to PDO’s deputy
managing director Dr. Abdulla al-Lamki about the company’s plans. |
Kia’s Road Yacht to Surprise You
The Kia Opirus now hauls a larger, more powerful engine, and digs itself
deeper to take on competition |
GITEX New launches, mega deals
Major deals and high profile technology launches marked the GITEX Technology
Week held in Dubai last month. OER reports |
Selling the Maher way
When it comes to motivating and training salespeople, Barry Maher is
considered simply the best in the business. Rekha Baala caught up with him in
Muscat to find that Maher had lots of substance in all his talk |
Think out of the Pyramid
Higher levels of education and access to information mean that structures
often negatively affect people’s behaviour and motivation, and consequently
organisational performance, writes Robert Hooijberg |
Fire Your Imagination!
A low-down on some of the coolest, funkiest and technologically advanced home
entertainment gizmos |
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Wellness at work |
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Regulars |
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